Bio
Experience
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Adtech Systems
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Greater Boston Area
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Vice President of Marketing
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Apr 2019 - Mar 2023
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Greater Boston Area
Established company’s first-ever marketing department. Defined go-to-market strategy and annual marketing plans for software solutions, managed and professional services. Executed numerous marketing functions from scratch, including demand generation, content marketing, sales enablement, partner ...
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JDW Marketing
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Boston, Massachusetts, United States
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Marketing Consultant / Fractional CMO / Marketing Contractor
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Jan 2002 - Mar 2019
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Boston, Massachusetts, United States
JDW Marketing is a successful marketing practice I established in 2002. I provide executive consulting, interim marketing management, customer acquisition & lead generation program development, and content creation services to high tech companies. I serve as an advisor to CEOs and marketing e...
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Vice President of Marketing-SW Division
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Sep 1999 - Dec 2001
Led the marketing department for Engage's software business unit. Developed marketing strategies, channel strategies, product marketing and marketing communications. Led a senior team of director-level professionals.
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Product Marketing
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Sep 1997 - Sep 1999
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Director of Marketing
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1993 - 1997
Built marketing department from scratch. Directed all aspects of marketing, including marketing communications, demand creation, channel marketing, telemarketing.
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Field Marketing
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Apr 1988 - Dec 1993
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Suggested Services
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Industry Focus. “Marketing and Advertising”
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