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Bio

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Jeff Weiner is a seasoned marketing executive with over 20 years of experience in product marketing, demand generation, and marketing strategy. He has held various leadership positions at top companies, including Adtech Systems, JDW Marketing, Engage (CMGI), Avid Technology, and Apple Computer.

Experience

  • Adtech Systems
    • Greater Boston Area
    • Vice President of Marketing
      • Apr 2019 - Mar 2023
      • Greater Boston Area

      Established company’s first-ever marketing department. Defined go-to-market strategy and annual marketing plans for software solutions, managed and professional services. Executed numerous marketing functions from scratch, including demand generation, content marketing, sales enablement, partner ...

  • JDW Marketing
    • Boston, Massachusetts, United States
    • Marketing Consultant / Fractional CMO / Marketing Contractor
      • Jan 2002 - Mar 2019
      • Boston, Massachusetts, United States

      JDW Marketing is a successful marketing practice I established in 2002. I provide executive consulting, interim marketing management, customer acquisition & lead generation program development, and content creation services to high tech companies. I serve as an advisor to CEOs and marketing e...

    • Vice President of Marketing-SW Division
      • Sep 1999 - Dec 2001

      Led the marketing department for Engage's software business unit. Developed marketing strategies, channel strategies, product marketing and marketing communications. Led a senior team of director-level professionals.

    • Product Marketing
      • Sep 1997 - Sep 1999
    • Director of Marketing
      • 1993 - 1997

      Built marketing department from scratch. Directed all aspects of marketing, including marketing communications, demand creation, channel marketing, telemarketing.

    • Field Marketing
      • Apr 1988 - Dec 1993

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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