Experience

• 

  Applause Licensing LLC

  • Tampa/St. Petersburg, Florida Area

  • Co Founder, Chief Executive Officer

    • Aug 2014 - Present
    • Tampa/St. Petersburg, Florida Area

• 

  Growth Prospects

  • Tampa/St. Petersburg, Florida Area

  • Vice President - Southeast

    • Apr 2019 - Apr 2020
    • Tampa/St. Petersburg, Florida Area

• 

  Midland American Capital

  • Clearwater, FL

  • Senior Vice President - Chief Marketing Officer

    • Feb 2013 - May 2015
    • Clearwater, FL

    As officer of this business finance company, developed and implemented marketing strategies across various platforms. • Designed, wrote and produced company’s entire collateral marketing piece portfolio.• Supported staff of seven sales representatives nationally via direct marketing, scripting/production of radio advertising, email marketing, and trade show exhibitions• Company portfolio increased 130% during first 12 months.

• 

  Riviera Finance

  • United States
  • Financial Services
  • 100 - 200 Employee

  • National Marketing Analyst

    • Aug 2007 - Feb 2013

    Responsible for company-wide marketing strategy, including web/SEO design, and scripting and production of collateral marketing portfolio. Designed and implemented individual marketing initiatives for 18 unique sales personnel/markets.• Redeveloped company website and online presence. Change in strategies led to 360% increase in internet-based clients.• Company revenue increased by 83% (from $600MM - $1.1B) during tenure as marketing manager.

  • Business Development Representative

    • Apr 2004 - Sep 2007

    Business Development Representative – Florida Territory Responsible for sales development for the state of Florida. • Drove sales growth in territory over 310% during tenure. • Developed and implemented initiative to drive sales in the trucking & transportation markets. Program resulted in 438% increase in sales to the trucking industry.

  • Operations & Special Projects

    • Jan 2000 - Apr 2004

    Provided analytics and comprehensive industry data to senior management to help guide company-wide sales and marketing strategies.• Compiled, in-house, the industry’s most massive competition database comprising detailed datapoints on over 500 competing companies in the small business finance sector.• Developed several process improvements for the Operations department which are still in use today, including migrating a largely analog invoice process onto an exponentially more efficient digital platform.

• 

  EliteWorks Productions

  • Tampa/St. Petersburg, Florida Area

  • Marketing Consultant, Author

    • Jan 2000 - Oct 2010
    • Tampa/St. Petersburg, Florida Area

    AUTHOR - "And Party Every Day: The Inside Story of Casablanca Records" [2007 – 2010]Co-authored the official biographical history of Casablanca Records for Hal Leonard Publications. • Implemented marketing campaign that encompassed direct sales effort, international TV & radio promotional tour for authors, and online integration of YouTube channel with major social networks. • Marketing skill resulted in book being developed into major motion picture starring and produced by Justin Timberlake. VH1 MARKETING CONSULTANT / CONTENT ACQUISITION – "KISSology Vol. 1 – 4" DVDs [2006 – 2009] Assisted VH1 in content development and acquisition for four major home video (DVD) releases.• The four titles have been certified 19X Platinum by the R.I.A.A. since their release.AUTHOR - "KISS Alive Forever: The Complete Touring History" [2000 – 2002] Co-authored biographical work on rock group KISS. • Authors implemented marketing plan including direct sales and online campaigns across international markets.• Book sales demanded three print runs. It was one of the largest titles in imprint’s history.• Book attained the #2 best-selling music book in North America for three consecutive weeks.

• 

  Running Dog Software

  • Tampa/St. Petersburg, Florida Area

  • Project Consultant

    • 1999 - 2000
    • Tampa/St. Petersburg, Florida Area

• 

  The Kraft Heinz Company

  • Northfield, Illinois

  • Training & Development Coordinator

    • Oct 1994 - Mar 1998
    • Northfield, Illinois

• 

  Washington University in St. Louis

  • St. Louis, Missouri

  • Copyeditor

    • Dec 1991 - Sep 1994
    • St. Louis, Missouri

    Copy-editor, proofreader, and digital typesetter for three advanced mathematics publications: "Applied Mathematics Letters", "Computers & Mathematics with Applications", and "Mathematical and Computer Modelling". The periodicals were produced at a small in-house publisher in the Optimization Lab within the Washington University Mathematics Department.