Bio
Experience
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United States
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Museums, Historical Sites, and Zoos
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100 - 200 Employee
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Vice President of Marketing
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Feb 2009 - Present
• Contributing member of the senior leadership team, involved in strategic planning and oversight of the organization.• Oversee departments responsible for marketing, public relations, website, social media, graphic design, membership, • Managed marketing campaigns that generated 72% total attendance growth from FY09 to FY16.• Oversaw efforts that contributed to 63% growth in total revenue from FY09 to FY16.• Leadership in marketing, PR, and visitor experience have helped Orlando Science Center become the most attended museum in Orange County with over 530,000 total visitors in FY15• During my tenure, Orlando Science Center has been ranked in the top 20 of local tourist attractions by the Orlando Business Journal, the Best Museum for Families by Playground Magazine and named one of Orlando’s Top 10 family-friendly museums by USA Today.• Developed and implemented PR and marketing campaigns for new events Otronicon, Science Night Live, Walmart $5 Day, Maker Faire Orlando and Science of Wine.• Developed and implemented PR and marketing campaigns for blockbuster exhibits, “Our Body: The Universe Within,” “Star Wars: Where Science Meets Imagination,” “Guitar: The Instrument that Rocked the World” and “Mummies of the World.” • Also supervised teams overseeing exhibits, visitor experience and fundraising. Part of the team that has raised over $5 million for Orlando Science Center’s “Unlock Science” campaign.
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Public Relations Director
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Jan 2004 - Feb 2009
Implemented and maintained media relations for Orlando Science Center.
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Communications Manager
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Oct 2000 - Jan 2004
Coordinated media relations and supported marketing events.
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Heart of Florida United Way
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Orlando, Florida Area
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Sr. Communications Mgr.
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Jun 1996 - Sep 2000
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Orlando, Florida Area
Oversaw Speakers BureauCoordinated Days of Caring EventImplemented Media Relations for Days of CaringEditor and Writer for Monthly NewsletterProject Manager for all Print MaterialsOversaw video production and public service announcements
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Hospice of Central Florida
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Orlando, Florida Area
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Communications Specialist
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Apr 1994 - Jun 1996
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Orlando, Florida Area
Oversaw Speakers Bureau Editor and Writer of Monthly NewsletterCoordinated Video ProductionWrote Speeches for Senior LeadershipCoordinated Media Relations
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Education
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1989 - 1991Eckerd College
Bachelor’s Degree, Creative Writing/Liberal Arts -
1987 - 1989Valencia College
Associate’s Degree, Journalism
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