Okay, let’s tackle this. So Jeff Purcell has 16 years of experience in construction management and sales management. His role as President of Purcell A/C, Inc. suggests a high level of responsibility. However, his skills are more focused on construction and real estate, which are in demand but may not command the same rates as more technical fields. Location is Anaheim, California, which is a moderate-cost-of-living area. Considering his experience and skills, I would estimate his hourly rate to be around $75, which is on the lower end of the scale for construction professionals with similar experience.