Okay, let’s tackle this. So Jeff Murphy has 18 years of experience as a business owner and entrepreneur, which is a significant amount of time. His skills in business strategy, team building, project management, and marketing are in demand. However, his experience is in the energy sector, which might be less in demand than other industries. Location is Cathedral City, California, which is a relatively small city. Considering these factors, I'll estimate his hourly rate to be around $125, which is lower than what professionals with similar skills in larger cities or more in-demand industries might charge.