Experience

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  SuperPhone

  • San Francisco Bay Area

  • Consultant, Growth & Strategy

    • Aug 2018 - Dec 2018
    • San Francisco Bay Area

    Powerful text marketing at scale. SaaS platform which helps writers, thought leaders, artists and influencers communicate with their fanbase on a more intimate basis.

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  Liquor.com

  • Greater New York City Area

  • Chief Commercial Officer

    • Jan 2016 - Jun 2018
    • Greater New York City Area

    Liquor.com is the inspiring digital publication dedicated to good drinking and great living. Created by drink-industry luminaries, award-winning writers and leading spirits experts, Liquor.com reaches over 10 million consumers and 75,000+ bartenders across various digital channels and events. Responsible for management of all commercial efforts including, direct advertising sales, programmatic advertising, ecommerce, integrated sales marketing, and the Liquor.com Brand Content Studio.

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  Scripps Networks Interactive

  • Broadcast Media Production and Distribution
  • 700 & Above Employee

  • President, ulive

    • Jun 2012 - Nov 2014

    After successfully building digital advertising into $100M+ annual revenue stream, co-founded and managed ulive, a digital video syndication network and website, that reimagined the traditional content and advertising relationship. Native content campaigns from blue chip companies were fully integrated into the fabric of the platform leading to significantly higher engagement for the marketers and increased monetization for ulive. Scaled business to quickly generate hundreds of millions of digital video plays monthly across hundreds of web sites.Responsible for management of all teams including business development, marketing, original digital video programming, product management and engineering.

  • Senior Vice President, General Manager Digital Advertising Sales & Marketing

    • Jul 2000 - Jan 2013

    Launched and ran North American digital advertising sales and marketing organization responsible for selling all advertising for 10 home, food and travel related websites, including HGTV.com and FoodNetwork.com, mobile apps and advanced TV. Responsible for overall advertising sales strategy, account management, sales marketing, pricing and inventory, advertising operations, and sales revenue forecasting. Team excelled at creating multi-platform, cross-device marketing solutions for blue chip brands. Consistently surpassed goals and built into $100MM+ annual revenue stream.

  • Vice President, Advertising Sales - HGTV

    • Jun 1995 - Jul 2000

    First account executive hired for Home & Garden Television (HGTV) in New York. Rose to be VP of Advertising Sales for Eastern Region. Managed TV advertising sales teams based in New York, Detroit and Atlanta offices. Designed and executed national sales sponsorships, and upfront and scatter pricing and inventory strategies. Trained, mentored, and motivated regional sales and sales support.

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  Time Warner Inc.

  • Greater New York City Area

  • Account Executive, People Magazine

    • Feb 1993 - Feb 1995
    • Greater New York City Area

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  Young & Rubicam

  • Greater New York City Area

  • Media Planning Supervisor

    • Feb 1991 - Feb 1993
    • Greater New York City Area