Experience

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  Moose Toys

  • El Segundo, California, United States

  • SVP North American Sales

    • Sep 2023 - Present
    • El Segundo, California, United States

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  Kally Sales Group Inc

  • Burlington, Ontario

  • Principal

    • Apr 2019 - Present
    • Burlington, Ontario

    Kally Sales Group was started with the objective to provide solutions for consumer products companies to launch or further develop their business in Canada. Focus on driving sales and creating effective Marketing campaigns, Kally Sales Group can be a great partner for your company to sell more product.

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  Spin Master Ltd.

  • Canada
  • Consumer Goods
  • 700 & Above Employee

  • VP Sales and Marketing

    • 2009 - 2019

    Spin Master is a Canadian global toy and entertainment company that has been designing, developing, manufacturing, and marketing consumer products for children around the world since 1994.Responsible for Canadian marketplace revenue, marketing and profitability. Managed all Canadian retailer commercial relationships including Walmart, Toys R Us and Canadian Tire.- Developed and implemented the brand strategy that propelled three brands to #1 in the Canadian marketplace: Bakugan, Paw Patrol, and Hatchimals – the most successful product created by Spin Master to date.- Received multiple Vendor of the Year Awards by Toys R Us and Walmart in recognition of outstanding partner relations and retail sales performance.

  • Global Culture Ambassador

    • 2015 - Dec 2018

    In 2015 was given additional responsibility as Spin Master’s first Global Culture Ambassador. Reporting directly to the Global President / COO, connected organizational culture and defined values across all departments, and served as liaison between employees and other C-level executives. Other areas of focus included Onboarding, Talent development, Town Halls, Internal Communications and Philanthropy. Successfully onboarded 30% of the entire workforce, introduced new communication channels, including the first company intranet and town halls, and initiated Spin Master’s first ever mentoring program.

  • Vice President Sales USA - Emerging Accounts

    • 2012 - 2015

    From 2012 – 2015, led the US Emerging Account effort servicing major accounts such as Amazon, Kohls, Michaels. Increased business dramatically over three years. Developed Amazon.com USA business into a Top tier retailer.

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  Canadian Toy Association

  • Toronto, Canada Area

  • Past Chair and Board Director

    • 2005 - 2017
    • Toronto, Canada Area

    Canadian Toy Association is responsible for promoting toy companies and the toy industry in Canada. Board member since 2005, serving as Chair from 2009 - 2016.

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  MGA Entertainment

  • Toronto, Canada Area

  • Vice President Sales

    • 2007 - 2009
    • Toronto, Canada Area

    Led team of 12 sales personnel and the sales program for all major accounts (Walmart, Toys R Us, Canadian Tire, Mastermind) as well as the creation of advertising and promotional plans for each national account, including the innovative Little Tikes Feature Shop at Toys R Us.

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  ZAPiT Games

  • Toronto, Canada Area

  • Vice President Sales and Marketing

    • 2005 - 2007
    • Toronto, Canada Area

    Formed in 2003 to create a family-oriented video game console. Partnered with companies such as National Semiconductor, Panasonic and Altera to create the Game Wave Family Entertainment System.Reporting to the founder, worked with the product development team and led product launch at retail, including retailer acquisition, marketing plans, product development and sourcing, and securing investor funding. Successfully got this start-up product listed at Toys R Us Canada, Toys R Us USA and QVC.

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  LeapFrog

  • Toronto, Canada Area

  • Vice President Sales and Marketing, LeapFrog Canada

    • 2002 - 2005
    • Toronto, Canada Area

    LeapFrog designs, develops, and markets technology-based learning products and related content for the education of children from infancy through grade school.Launched LeapFrog into Canada. Established the office, warehousing, led all marketing and media for the LeapPad, the first-ever People’s Choice Toy of the Year.

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  Spin Master

  • Toronto, Canada Area

  • Vice President Sales

    • 2000 - 2002
    • Toronto, Canada Area

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  Hasbro

  • Toronto, Canada Area

  • National Account Manager

    • 1998 - 2000
    • Toronto, Canada Area

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  Hallmark Cards

  • Toronto, Canada Area

  • National Account Manager

    • 1996 - 1998
    • Toronto, Canada Area

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  Watt & Wallace

  • Toronto, Canada Area

  • Director of Sales and Marketing

    • 1989 - 1996
    • Toronto, Canada Area

    Watt & Wallace was the Canadian distributor of Cross writing instruments.