Okay, let’s tackle this. So Jeff Franklin has 52 years of experience as a business owner, which is extremely rare and valuable. His skills in furniture, furnishings, merchandising, and interior design are in demand, especially in retail. Location is Northbrook, Illinois, which is a suburb of Chicago. While rates vary widely depending on the industry, location, and experience, business owners with his level of experience and expertise can charge higher rates. Maybe around $200–$300 per hour? But considering his long tenure, I’ll estimate around $125 per hour, which is on the lower end of the spectrum for experienced business owners.