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Jeff Byl is a seasoned marketing and graphic design professional with 20+ years of experience in corporate identity, advertising, and marketing strategy. He has managed teams and led projects for top companies, including Wells Fargo Home Mortgage, Zone1design, and Principal Financial Group. With expertise in Adobe Creative Suite, layout, and design, he has delivered successful marketing campaigns and product launches, resulting in significant revenue increases.

Experience

    • Research and Remediation Analyst / VP Loan Documentation
      • May 2015 - Present

      Impact: Implement and develop new processes to expedite new programs in investment and mortgage environments.Mentor and train contract employees to increase their production and development. Registration/De-Registration & investigation of delinquent properties.Organize and prioritize a pipeline of 300+ files on an ongoing basis to mitigate Wells Fargo’s risk. Collaborated on the conversion from Milwaukee to a Des Moines Property Preservation team.Develop/manage process improvements while working within a group of 40 associates and analysts to achieve business goals.Work with municipalities, code enforcement officials, and attorneys across the country to resolve escalated issues.Review/develop procedures to ensure compliance with government regulations.Display strong analytical skills researching and resolving multifaceted inquiries.Perform audits on contract employees to ensure adherence to registration requirements.Supervise complex loan situations that require executive decisions for Philadelphia, PA.Design and test rules based engine performance thru development process. Engaged on a team from multiple departments working the fundamental structure of how high risk registrations will pull into our system. Move forward multiple projects in a fast paced environment.

    • Loan Servicing Specialist 3
      • Jan 2012 - May 2015

      Impact: Implement and develop new processes to expedite new programs in investment and mortgage environments.Composed solutions for timeline communication issues and language barriers during work with India.Coordinated team guidelines and strategies to maintain a high level of customer service globally.Successfully interacted with cross-business units to achieve common goals.Created and helped established new policies and procedures for the department.Worked with management to identify and resolve problems and increase communication.Correlated and balanced workloads on check creation for peers on a daily basis to drive results.Created reports for peer and partner statistics to analyze trends during the facilitation of meetings.

  • Zone1design
    • West Des Moines
    • Creative Director / Marketing Director / Owner
      • Jan 2004 - Present
      • West Des Moines

      Impact: Manage marketing strategy and implementation across web, print, product launches, sales collateral, and tradeshow communication. Lead new product introductions, execution of a simplified pricing model, and innovative sales tools to attain results.Lead creative product management and marketing campaigns for new product lines resulting in a 31% revenue increase. Deliver communications and craft presentations effective both in delivery and content.Execute sales strategies for Ryko Manufacturing and partner Dupont® creating direct response for global presentations. Reduced sales expenditures by 40%.Consult 3rd party partners such as programmers, copywriters, and photographers in marketing solutions that fit clients’ objectives. Launch eight-week brand strategy campaign, involving logo redesign, complex market analysis, and extensive website redesign for a retail market product launch. Orchestrate global marketing strategies for Ryko Manufacturing to improve positioning with new product lines in Italy, France, and Switzerland. Became 2nd largest producer of car wash systems.

  • Mid-America Group
    • West Des Moines
    • Marketing Specialist / Graphic Designer
      • Oct 2004 - Jul 2009
      • West Des Moines

      Impact: Created marketing and design for 3 companies under the parent company Mid-America Group. Strategically increased market share in region by achieving brand sales recognition.Led project management on multi-channel solutions using direct mail, direct response, social media, and print. Multi-tasked several campaigns at one time monitoring an increased ROI of 60%.Quantified web traffic for online promotions to support on-going collateral campaigns that led to a 27.5% increase in business. Created innovative charitable solutions to promote annual fundraising efforts for the American Cancer Society, “Making Strides Against Breast Cancer” and “Chefs for Strides” events. Grossed $150,000 in donations as the lead designer.Developed marketing campaigns that increased sales profitability by 32%.

  • Wesley Day Advertising
    • West Des Moines
    • Art Director
      • Aug 1998 - Oct 2004
      • West Des Moines

      Impact: Reinvigorated product line through new product introductions, implementation of a simplified pricing model, and introduction of innovative sales tools to increase ROI.Managed daily activities for a team of designers and communicated with clients on objectives.Spearheaded successful on and offline product launches, resulting in added revenue of more than $226,000 in one fiscal year.Project and account management of web development ensuring promotional initiatives for companies were effective. Developed companies brand while managing multiple projects simultaneously.Project and account management of web presence and promotion initiatives for companies ranging from start-ups to Fortune 500; managed multiple projects simultaneously.

    • Graphic Designer
      • Aug 1997 - Aug 1998
      • Des Moines

      Impact: Enhanced product lines through fresh conceptual branding, creation of advanced sales tools, and process management innovation.Created and developed collateral, form design, and advertising for business units. Consulted on a communications team for individual markets that had concentration on process improvements, sales presentation, and training for socialization campaigns.

  • John Q Hammons
    • West Des Moines
    • Manager on Duty / Restaurants Manager
      • 1988 - 1997
      • West Des Moines

      Impact: Managed and led 50+ employees to increase customer satisfaction and created the hotel as a leader in the region.Energetic leader of a fine dining and contemporary restaurant operation within the hotel. Supervised additional departments of the hotel operation during my tenure in management. Managed and scheduled for 23,000 square feet of event space for dining, meeting, and special events. Spearheaded budgeting, scheduling, advertising, asset security, and production goals.

Education

  • 1995 - 1998
    Iowa State University
    Bachelor of Fine Arts, Graphic Design
  • 1986 - 1988
    Waldorf College
    Associate of Arts, Commercial Art

Suggested Services

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Industry Focus. “Marketing and Advertising”

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