Experience

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  Whole Earth Brands

  • United States
  • Consumer Goods
  • 200 - 300 Employee

  • Retired

    • Jun 2022 - Present

  • Vice President of Sales

    • Nov 2017 - Jun 2022

    Merisant is one of the world's leading manufacturers and marketers of table-top sweeteners. Merisant markets its sweeteners under its flagship brands Equal, Whole Earth and Pure Via. Responsible for leading all sales efforts in the US and Canada.

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  TracFone Wireless

  • Miami/Fort Lauderdale Area

  • Senior Officer, National Sales Retail

    • Jun 2015 - Oct 2017
    • Miami/Fort Lauderdale Area

    TracFone Wireless is America's largest and number one no contract cell phone provider in the U.S. with over 26 million subscribers. TracFone wireless is the leader in the no contract wireless since its founding in 1996. TracFone Wireless is a subsidiary of American Movil. Responsible for leading all of the retail sales initiatives across the nine brands of the rapidly growing company.

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  CSM Bakery Products North America

  • Greater Atlanta Area

  • Senior Vice President Sales

    • Jan 2014 - 2015
    • Greater Atlanta Area

    CSM Bakery Products North America is part of CSM, the global leader in bakery supplies. CSM manufactures a wide range of bakery products and ingredients for in-store, food service markets as well as artisan and industrial bakeries. Responsible for leading the sales organization in all US and Latin America channels. Sales volume responsibility of $1.1 billion. Leads a sales organization of 300 internal sales leaders in addition to broker management responsibility.

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  Kellogg Company

  • Greater Chicago Area

  • Senior Vice President Retail Sales

    • 2013 - 2013
    • Greater Chicago Area

    Led retail sales execution team responsible for grocery and mass segments. Key customer included Walmart, Kroger and Target. Also, managed relationship and results with Acosta. Implemented new continuity coverage model with Acosta to improve execution and continuity coverage for the Walmart business.

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  Kellogg Company

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Senior Vice-President Sales

    • 2010 - 2012

    Responsible for Warehouse Club Business $1.1 Billion in Annual Sales. Full P&L Management. Increased net sales by 8.9 % and utilized new category and insight programs to grow RTEC share by 3.4 points at Sam's Club. Implemented new innovation programs to drive margin improvements of 300 basis points.

  • Senior Vice-President Global Sales

    • 2009 - 2010

    Accountable for supporting Global Sales Organization in driving Net Sales and Share Results.

  • Senior Vice President Sales

    • 2008 - 2009

    Worked in a multi-dimensional position responsible for leading the $6 billion sales organization.

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  Network of Executive Women

  • Greater Chicago Area

  • Board Of Directors member

    • 2010 - 2012
    • Greater Chicago Area

    Board Member

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  Kellogg Company

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Region Vice President Central Region

    • 2005 - 2007

    Oversaw the Central Region sales organization of 1,200 sales professionals. Key customers were Kroger, Meijer, Giant Eagle and Supervalu. Achieved six quarterly budgets and grew share in all three key categories.

  • Vice-President Mass Channel

    • 2003 - 2005

    Managed the mass business channel for Kellogg Snacks. Key customers were Walmart, Target, Aldi and Sav-A-Lot. Grew Walmart sales by 25% over two years.

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  Keebler

  • Dallas/Fort Worth Area

  • Regional Marketing Director

    • 2000 - 2002
    • Dallas/Fort Worth Area

    Performed marketing and trade management functions for the sales organization. Developed customized marketing program, increasing sales by 8% over two years. Implemented trade spending guidelines and processes to reduce trade spend by 5%.

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  Keebler Company

  • Philadelpha/Boston

  • Zone Sales Manager

    • 1996 - 2000
    • Philadelpha/Boston

    Led the field sales organization for the New England and Mid-Atlantic markets, with annual volume of $120 million and a team of 150 salespeople. Named Top Zone Manager nation-wide in 1998.

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  Diageo

  • Rochester, New York Area

  • Market Development Manager

    • 1994 - 1996
    • Rochester, New York Area

    Managed the wine portfolio for New York market. Areas of responsibility included pricing and marketing efforts. Also, oversaw four third party distributors and drove volume increases of 11%.

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  PepsiCo

  • Rochester, New York Area

  • District Manager

    • 1991 - 1994
    • Rochester, New York Area

    Drove retail execution team of 15 sales professionals. Recognized as District Manager of the year in 1992.