Experience

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  Atma Hotel Group

  • Charlotte, North Carolina Area

  • Corporate Director of Sales

    • Nov 2010 - Present
    • Charlotte, North Carolina Area

     Develops new sources of business in pursuit of annual revenue goals totaling $9 million.  Recruits and trains prospective sales and marketing professionals. Networks with industry partners to maintain a pipeline of potential business. Builds relationships with national accounts through C-level presentations to improve market share. Primary problem solver for national and local accounts with regard to their conference objectives.

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  The Greenbrier Resort

  • Assistant Supervisor, Golf Operations

    • Apr 2010 - Oct 2010

     Supervised a junior staff of service representatives.  Introduced Forbes Five Star Standards to direct reports.

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  Sheraton Roanoke Hotel and Conference Center

  • Director of Sales and Marketing Administration (pre-opening)

    • May 2009 - Jan 2010

     Lead a pre-opening staff at a 320 room hotel with 17,000 square feet of meeting space.  Realigned the sales and catering organization for profitability through recruitment and training. Built relationships with meeting planners to develop trust in the product.

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  The Greenbrier Resort

  • Director of Sales and Marketing

    • Jun 2005 - Jan 2009

     Created programs to improve performance in targeted markets at America’s premier resort.  Developed and executed annual operating budgets for sales and marketing departments totaling $11 million. Negotiated Essential Air Service through the D.O.T. to maintain adequate lift at area airports. Delivered board-level presentations to national accounts to support revenue growth.

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  Galt House Hotel and Suites

  • Director of Sales

    • Apr 2001 - May 2005

     Managed a team of fourteen sales managers, catering managers responsible for revenue goals.  Managed the procurement and migration of sales and catering system platforms including front office and reservations. Managed sourcing, on-boarding and training of new sales managers.

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  Self Employed

  • Nashville, Tennessee

  • Business Consultant

    • Aug 2000 - Apr 2001
    • Nashville, Tennessee

     Under contract to Underground Camera Service, Inc., Charlotte, North Carolina, to create business plans, budgets, SOPs, human resource guidelines and marketing outlines.

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  Opryland Hospitality Group

  • Director, Sales Administration & Business Development

    • Oct 1992 - Aug 2000

     Worked on the planning and development team responsible for taking the Opryland brand nationwide. Managed contracting with third party partners and suppliers. Developed a pipeline of potential meetings business by working with lead generating companies.

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  American Airlines

  • Nashville, Tennessee/Tampa Florida

  • Regional Manager, Passenger Sales/Division Manager, International Sales

    • Jan 1987 - Oct 1992
    • Nashville, Tennessee/Tampa Florida

     Directed a team of 24 sales managers and zone managers in a 3 ½ state region.  Delivered sales presentations to corporate boards and other industry professionals.  Managed the international sales effort in the southeastern United States. Created annual operating and revenue budgets for the region.

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  Pan American World Airways/National Airlines

  • New York, New York/Miami Florida

  • Regional Manager, Passenger Sales/In-flight Services Manager

    • Aug 1974 - Sep 1992
    • New York, New York/Miami Florida

     Crisis management experience – Pan Am flight 759, New Orleans Crisis management experience – Pan Am flight 73, Karachi Pakistan