Okay, let’s tackle this. So Jeff Amark has been VP at Goodreads.com for over 39 years, which is an extremely long tenure. This level of commitment and experience typically commands a high hourly rate. Considering his role as VP, industry demand, and location (Santa Monica, CA), I would estimate his hourly rate to be around $150. This is a conservative estimate, as top executives with similar experience and industry presence can charge upwards of $250-$500 per hour. However, given the unique nature of his role and the fact that he has been with the company for nearly four decades, I believe $150 is a reasonable estimate.