Okay, let’s tackle this. So Jeff has a mix of product development and marketing skills, which are valuable in the consumer products and food industries. He also has experience with cross-functional team leadership and market research. Location is the New York City Metropolitan Area, which is a hub for many industries. Considering his skills and location, I'd estimate his hourly rate to be around $120, which is slightly below average for a product development and marketing professional in this area. This rate is also in line with what I'd expect for someone with a strong skill set but not necessarily at the top of their field or with extremely high-level experience.