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Jef Grobben is a visionary leader and accomplished executive director with a proven track record in driving innovation and growth in the media and broadcasting industries. With a Master of Communication Studies from Auckland University of Technology and a Master of Business Administration from the same institution, Jef has developed a unique ability to balance creative and business acumen. Holding certifications in Change Management Foundation, Change Management Practitioner, Prince 2 Foundation, and Prince 2 Practitioner from APMG International, Jef has demonstrated expertise in strategic planning, project management, and leadership. His extensive experience in post-production, video production, and digital media has equipped him with the skills to spearhead groundbreaking projects and establish new channels and services.

Credentials

  • Change Management Foundation
    APMG International
    Jul, 2023
    - May, 2026
  • Change Management Practitioner
    APMG International
    Jul, 2023
    - May, 2026
  • Prince 2 Foundation
    APMG International
    Sep, 2017
    - May, 2026
  • Prince 2 Practitioner
    APMG International
    Oct, 2017
    - May, 2026

Experience

  • Broadcast Inc Ltd
    • Auckland, New Zealand
    • Executive Director and Shareholder
      • Feb 1997 - Dec 2018
      • Auckland, New Zealand

      Establishing Broadcast Inc Limited as a service-oriented digital facility, I spearheaded the successful commercial launch of a multitude of groundbreaking digital channels and services. Notable ventures included The Documentary Channel, The Arts Channel, The Country Channel, and Country 99TV, alongside pivotal projects like the post-earthquake disaster recovery and rebuild of Canterbury Television (CTV). Additionally, we led the start-up of The Shopping Channel and provided essential technology solutions to enable dual-channel delivery for Yes Retail Limited. Personally driving strategic business analyses for client channels, directing engineering project teams, and pioneering software solutions for media and scheduling workflows, I ensured our operations were at the forefront of innovation and efficiency. With a dedicated team of approximately eight staff members and a network of skilled freelancers, we fostered a culture of collaboration, leadership, and continuous improvement.

  • Fresh Media
    • Auckland
    • Executive Director & Shareholder
      • Nov 1999 - Sep 2006
      • Auckland

      During my tenure at this company, I thrived in a dynamic marketing and public relations setting, contributing to a wide array of digital, web, and media productions across various projects. Notably, I played a key role in producing several hundred hours of the 'Cue' music program for Prime TV, showcasing my expertise in content creation and post-production.Moreover, as a team, we successfully launched 'catch-up streaming' for Fresh Media's groundbreaking 'Business Class' series, marking a significant milestone in the use of streaming in New Zealand. My diverse roles at Fresh Media spanned from producer and executive producer to programming researcher and writer, reflecting my versatility and hands-on approach to content development and delivery.Within the company's vibrant ecosystem, which included eight dedicated staff members and a cadre of freelancers, I thrived in a collaborative environment that fostered creativity, innovation, and excellence in media production and storytelling.

  • Juice TV
    • Auckland
    • Executive Director and Shareholder
      • Dec 1995 - Dec 1999
      • Auckland

      In my role at Juice Television, I oversaw the end-to-end process of designing, constructing, procuring, and project managing the establishment of the inaugural Juice TV broadcast facility in Parnell, Auckland. This pivotal project laid the foundation for the successful launch of Juice Music Television and marked the initiation of significant broadcasting initiatives such as Aotearoa Television, the first Maori television endeavour, and the art-house film channel, the Rialto Channel, on Sky TV.Through meticulous planning and execution, I ensured the seamless to-air launch of these channels, demonstrating my proficiency in project management and operational excellence.

  • Images & Sound
    • Grafton Auckland
    • Executive Director and Shareholder
      • Mar 1993 - Jun 1996
      • Grafton Auckland

      Playing a pivotal role in the strategic growth of New Zealand's film and television industry, I spearheaded the acquisition of Video Images Ltd, a leading post-production house. As a board member, I orchestrated the comprehensive upgrade and refurbishment of the company's facilities, integrating cutting-edge technology and business systems in alignment with the Board's investment strategy.My responsibilities extended beyond the initial acquisition, encompassing the successful integration of multiple companies operating in the Auckland production and post-production market. This horizontal expansion strategy diversified our capabilities to include sound post-production and solidified our position as a key player in the industry.Our collective efforts enhanced the company's market presence and established a foundation for continued growth and success in the dynamic film and television landscape.

    • Freelance Editor
      • Nov 1990 - Mar 1993
      • Auckland

      I used to race around Auckland editing commercials, promos, news, television documentaries and programmes at all the major television stations and post-production houses.

Education

  • 2023 - 2025
    Auckland University of Technology
    Master of Communication Studies, Communication and Media Studies
  • 2023 - 2025
    Charted Governance Institue New Zealand
    International Chartered Governance Programme, Governance
  • 2020 - 2022
    Auckland University of Technology
    Master of Business Administration - MBA, Business Administration and Management, General
  • 2019 - 2019
    Auckland University of Technology
    Post Graduate Certificate in Cultural & Creative Practice, Cultural Studies/Critical Theory and Analysis
  • 2018 - 2019
    Otago Polytechnic
    Bachelor of Applied Management, Management
  • 1980 - 1981
    lynfield College
    University Entrance

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