Experience

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  International Language Institute of Massachusetts

  • United States

  • Coordinator of Volunteers

    • Jan 2024 - Present
    • United States
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  CAIA Association

  • Amherst, Massachusetts

  • Director of Marketing

    • May 2014 - Sep 2021
    • Amherst, Massachusetts

    Provided leadership in strategy and execution of a global multi-channel digital marketing and communication program to advance the organization’s mission. Social engagement increased more than 800% over tenure, digital marketing ROI increased 20% - 40%.Managed content marketing and brand messagin...

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  University of Massachusetts Amherst Foundation

  • Amherst, MA

  • Director of Development Communications

    • Feb 2011 - May 2014
    • Amherst, MA

    Primary development communications and proposals resource and contact for the Office of Development and Alumni Relations at UMass Amherst and the UMass Amherst Foundation. (Includes creative direction and campaign branding, developing visual and editorial messaging for print and online communicat...

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  CT Lien Solutions/Wolters Kluwer

  • New York, NY

  • Marketing Communications

    • Jul 2001 - Aug 2009
    • New York, NY

    Lead communications management function for organization providing services and technology for the financial services and insurance industries. (Creative direction, editorial, copywriting and vendor management.)• Campaign Management. Developed e-mail and print campaigns for product releases, pr...

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  CT Corporation

  • New York, NY

  • Marketing Communications Mgr.

    • Nov 1996 - Jul 2001
    • New York, NY

    Managed department and marketing activities for largest registered agent service firm, representing hundreds of thousands of business entities worldwide. • Marketing Plans. Developed comprehensive marketing plans for all product lines; implemented collateral development, advertising, PR, e-market...

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  RIA/Warren Gorham & Lamont

  • New York, NY

  • Marketing Manager

    • Apr 1991 - Oct 1996
    • New York, NY

    Planned, executed and managed direct marketing for a $13M line of banking- and law-related publications for business unit of Thomson, a large, international publisher, to maintain and expand subscriber base. • Business Planning. Prepared and developed a full-year Business Plan, Budget and Refore...

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  Washington Service Bureau

  • Washington, D.C.

  • Account Manager and Marketing Manager

    • Sep 1984 - Mar 1990
    • Washington, D.C.

    Account Services Manager - 1984-1987: Client liaison for public record research company. Major clients included large national law firms and financial services companies. Five direct reports.Marketing Manager - 1987-1990: Responsible for all budgeting, planning and execution of all marketing cam...