Experience

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  Commonwealth - a McCann Worldgroup company

  • Greater Detroit Area

  • Associate Director, Global Legal Compliance

    • May 2011 - Apr 2022
    • Greater Detroit Area

    Liaison between General Motors legal and agency internal counsel; effectively collaborating with Creative, Account Management, Production, Business Affairs and Product Insights developing break-through advertising while adhering to mandatory legal guidelines and brand governance.Researched and drafted an extensive legal process audit surveillance report for submission to Chevrolet Marketing and GM Operations. Negotiated settlement resolution to customer complaint posted via social media; avoiding potential negative public relations fall-out.Reviewed all creative materials to ensure that both client and agency legal guidelines were accurately and consistently observed.Prioritized creative reviews based on production timelines affecting broadcast, print publication and digital launch dates.Systemized the uploading and maintaining of a database portal containing legal disclaimers, product claims, trademark clearances, etc.Edited retail templates updating sales incentives and standard disclaimers.Coordinated communications between internal teams and GM Legal as required.Managed the integration of client brand standards with all partner-agencies, FleishmanHillard, Casanova, Agency720, The Martin Agency, etc. Collaborated with third-parties for approvals of all product claims, awards and accolades; e.g., A Consumers Digest Best Buy, Kelley Blue Book Best Resale Value, Motor Trend Truck of the Year, J.D. Power Initial Quality and Dependability awards.Engaged with vehicle content suppliers including, but not limited to; e.g., Bose, Goodyear, Google, Apple, etc. Secured testimonial affidavits and quote release forms from vehicle owners, authors, reporters, bloggers, etc.

• 

  UniWorld Group

  • Greater Detroit Area

  • VP, Group Account Director | Operations

    • Aug 2007 - Dec 2010
    • Greater Detroit Area

    Directed Lincoln Division National Brand advertising for Ford Motor Company:Supervised creative development for Lincoln MKS, MKX and Navigator campaigns – executions included television, print, radio and digital elements.Instituted quality control measures across all agency disciplines in accordance with Ford Global Brand Guidelines.Managed Ford and Lincoln marketing budgets in excess of $50M; ensuring accurate reporting and compliance with Ford Procurement Policies and Procedures.Account management liaison for Ford Legal and Ford Product/Engineering.Agency Management Representative for ISO 9001 Certification (International Organization for Standardization); supervised internal audits, developed QMS (Quality Management System) Templates, conducted Project Reviews, coordinated Quality Planning meetings, etc.Developed and administered Professional Skills Training Workshops; e.g., Presentation Skills, Business Writing for Advertising Professionals – arranged training sessions for Ford proprietary systems including Ford Digital Asset Management [Media Bin].

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  McCann Worldgroup

  • Greater Detroit Area

  • VP, Account Director

    • 2001 - 2007
    • Greater Detroit Area

    Directed advertising and marketing initiatives for annual retail selling events; President’s Day, March Madness, Spring Event, MYE Closeout, 72-Hour Sale, Red Tag Event, CYE Closeout and Buick-sponsored golf programs.Supervised creative development process for national/regional broadcast and print advertising.Liaison between McCann—Erickson Detroit and McCann WorldGroup corridors specializing in promotional marketing, CRM, Digital and Martin-Jay Retail service center.Facilitated communications materials for McCann-Erickson Regional Field Teams.Lead coordination of McCann orientations for new Buick employees Member of management team responsible for coordinating account management training – Communications Essentials, Presentations Essentials and Business Writing, McCann WorldGroup wgExchange e-learning.Provided budget stewardship for National Retail and LMG production.

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  GlobalHue

  • Account Supervisor

    • Dec 1997 - Dec 2000

    Account Supervisor – March 2000 to December 2000Supervised Dodge and Jeep Brand advertising for DaimlerChrysler Corporation:Analyzed target market characteristics combined with corporate/brand objectives to establish strategic marketing recommendations for the African American Consumer Market.Supervised the overall creative development and production process for television, print and radio advertising.Primary interface for corporate and brand specific assignments including account liaison for DaimlerChrylser’s media planning/buying firm – PentaCom, agency contact for Minority Sourcing Special Supplier Relations reporting, SCORE [Supplier Cost Reduction Effort], and Photo Fleet.Supervised subordinate account team members with budget management, weekly and periodic reporting projects, miscellaneous client requests, training skills development, etc. Senior Account Executive – August 1998 to March 2000Lead the creative, media, research and production teams from the development of creative concepts through the completion of the produced advertising campaigns for television, radio, print and outdoor executions:Supervised production of advertising for key selling periods including Easter, Mother’s Day, Memorial Day, Father’s Day, Back to School and Big Kmart image advertising.Demonstrated expertise in budget management for a $10M retail account.Account Executive – December 1997 to July 1998Agency representative for Ameritech Corporate, Cellular and Consumer Business Units and multiple General Mills brands:Successfully managed and implemented the Ameritech Pick Up & Go Cellular radio and outdoor campaigns totaling $2MManaged both print and radio production of campaigns for Betty Crocker Desserts Cake & Frosting, Bisquick Pancakes, Pop Secret Popcorn, Honey Nut Cheerios, Yellow Box Cheerios and Hamburger Helper.

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  J. Walter Thompson Atlanta

  • Greater Atlanta Area

  • Client Services Specialist

    • Aug 1986 - Nov 1997
    • Greater Atlanta Area

    Client Services Representative – August 1988 to November 1997Liaison for media buying and media planning departments at one of the top 5 advertising agencies in the United States:Input approved budget and goals by market, evaluated negotiator’s schedules to ensure adherence to client specifications including accurate dollar figures, GRP delivery, programming guidelines, appropriate formats and dayparts.Spot Broadcast Coordinator – December 1991 to June 1993Assisted Regional Broadcast Manager on 38 Southeast markets averaging over $60 million in media spending:Functioned as a coordinator for a department of 15 Broadcast Negotiators as well as the assistant to the Client Services Supervisor simultaneously.Set up buy records, placed schedule orders, checked contracts, processed makegoods and maintained files.Trained and supervised four Spot Broadcast Coordinators.Administrative Assistant – August 1986 to August 1988 Washington, DCCoordinated New Business credentials materials for Group Account DirectorEstablished New Business prospect list consisting of approximately 500 companies.Prepared production billing reports based on current estimates and costs; maintained billing records for media.