Experience

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  MATTER

  • United States
  • Hospitals and Health Care
  • 100 - 200 Employee

  • Senior Director Partner Engagement

    • Oct 2022 - Present

  • Director of Marketing + Engagement

    • Jul 2020 - Aug 2023

    Operating at the intersection of healthcare, technology and entrepreneurship I work with our marketing and events team to bring value to our members, partners and community.

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  Able Marketing Communications

  • Michigan

  • Founder

    • Oct 2015 - Present
    • Michigan

    Marketing has become a truly integrated practice- whether by channel, or across audiences and verticals- working with people who are able to recognize the right approach is paramount to success. Able Mar Com has the experience to look at businesses holistically and determine where effort is best applied. Reliable, personable, relateable, accountable, capable; these characteristics in combination make for great partnership.

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  BrandForce

  • Director of Client Solutions

    • Oct 2012 - Dec 2017

    Responsible for the operational components for client solutions, including: management of program teams and the strategic development, delivery support and financial ownership of solutions. Conduct executive level presentations for new and ongoing business, informed by strategic insights into business objectives. Manage all work teams for all programs both in-house and contract talent across all program/brand managers, graphic designers, programmers, editors, producers, audio engineers, media, traffic and strategists.Develop agency processes including: program management software selection and implementation, timeline standardization, communication, documentation storage and backup. Collaborate with agency management to review master service agreements including negotiation of rate sheets and standard deliverable costs; review operational-level agreements, creative briefs and timelines.Key Achievements• Successfully launched major digital health product for mobility company.• Leveraged unique technologies as part of program solutions including augmented reality and custom application builds for large pharmaceutical and technology companies.

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  Big Communications

  • Account Director

    • Sep 2006 - Oct 2012

    Responsible for the direction of key accounts across a variety of complex brand programs. Cultivated exceptional client relationships evidenced by return business. Conducted executive level presentations for new and ongoing business, informed by strategic insights into business objectives. Led cross-functional teams. Developed and executed against program timelines for complex, multi-phase programs. Managed budgets including vendor negotiations, account P&L, invoicing and scope change. Organized agency compliance with strict pharmaceutical guidelines in alignment with government regulations and standards.Key Achievements• Led 11 pharmaceutical product launches in 5 years— managing over $14M in programs.• Worked with over 26 different brands on a wide range of program types including videos, websites, technology launches, live events, CRM programs, and strategic initiatives. • Advocate for innovation: actively integrated novel approaches into programs including custom iPad applications, mobile platforms and unique program development.

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  Cambridge Consulting Group, formerly Cambridge Financial Services

  • Director of Marketing

    • Aug 2004 - Aug 2006

    Partnered with Board to develop strategic marketing goals, expand brand recognition and revenue growth. Planned, wrote and edited publications including quarterly newsletter, monthly e-mail campaigns, corporate biographies, press releases and internal communications. Developed marketing initiatives alongside sales executives to support corporate sales goals. Established and maintained relationships with area media outlets, associations and centers of influence. Managed marketing budget; negotiated contracts and directed vendor relationships.Key Achievements• Directed re-branding effort to include corporate collateral and advertising.• Steered use of CRM software for sales conversion and directed corporate database practices.• Deployed marketing intranet for easy dissemination of marketing materials.• Coordinated over 70 events per year including seminars, tradeshows and entertainment events.

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  Cambridge Underwriters

  • Director of Marketing

    • Mar 2003 - Aug 2004

    Oversaw corporate marketing strategy for the largest privately-held insurance group in Michigan. Coordinated website content, look and reach for 6 separate enterprise websites. Supervised design staff. Designed, tested and tracked the success of direct mail and email campaigns. Conducted executive level presentations of services. Media planning for digital, print and radio.Key Achievements• Successfully launched new division into 3 new markets; developed all supporting sales materials.• Secured new accounts that contributed to revenue growth.• Edited and directed the production of 260 page book Insurance & Risk.

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  Friedman Real Estate Group

  • Research & Sales Assistant

    • Aug 2002 - Mar 2003

    Contributed to corporate real estate sales initiatives.• Devised, restructured and maintained proprietary databases.• Created marketing pieces such as proposal books, presentations and flyers for listed properties.• Conducted market research including trend analysis and market projections for quarterly reports.

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  Bentley Motors

  • Marketing Contractor

    • Feb 2002 - Aug 2002

    Supported database development initiative for luxury brand vehicles• Collaborated on GT Coupe U.S. Launch campaign to over 11,000 high-net-worth individuals.• Tested marketing database applications.

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  Equis Corporation

  • Marketing and Sales Assistant

    • Jun 1999 - Dec 2001

    Worked while completing undergraduate degree as a marketing and sales assistant in corporate real estate firm supporting large-scale transactions.• Coordinated advertising and article placement in area magazines and newspapers.• Organized corporate functions such as client receptions and business retreats.• Managed general accounts for over 150 clients.