Experience

• 

  UPCEA (The Online and Professional Continuing Education Association)

  • Director of Marketing

    • Aug 2020 - Present

    Jean consults with UPCEA to help strategically foster growth and expansion for all aspects of the association. Jean's extensive expertise and experience in online higher ed and membership are an invaluable addition to the expertise of the team and serve to strengthen and expand brand awareness, overall marketing strategies, and revenue. Jean's specific support for UPCEA focuses on strategic direction for the association’s membership, social media, and professional development. She also collaborates with UPCEA leadership and staff on many other initiatives within the organization.

• 

  Freelance

  • United States

  • Marketing Communications Strategist & Project Management Executive

    • Aug 2020 - Jan 2022
    • United States

    Since beginning my journey in marketing and project management, my dedication and motivation have led me to exceptional projects and experiences, from successfully pioneering the first online yellow pages for a major telecommunications company, to leading the marketing strategy for a small non-profit in online higher education, pivoting it to a fully self-sustaining and thriving organization. Whether you need a full marketing strategy, weekly social media posting, content creation or any type of on-demand marketing support, I am ready to help. My services cover a full spectrum of marketing essentials including social media marketing, website editing (page or section-building, navigation, design direction), content marketing, SEO, SEM, video, CRM, marketing automation, mobile marketing, metrics and analytics analysis, segment marketing, Google ads, Google analytics, copy writing, and editing, and leading teams. www.jeansimmons.net

• 

  Online Learning Consortium

  • Boston, Massachusetts, United States

  • Director of Marketing, Communications & Outreach

    • Feb 2009 - Aug 2020
    • Boston, Massachusetts, United States

    As the director of marketing and communications at OLC (a non-profit higher education organization) I established brand and marketing strategies to elevate the organization from a grant-funded and dependent organization to a fully self-sustaining member organization. This included a full rebrand, new website redesign and a successful strategy to grow and sustain revenue-generation. Under my direction, the marketing team built a strong and highly-respected brand. My marketing direction included budgeting, lead generations, advertising (established Google Ads non-profit account worth $120K annually), website content, navigation, design, SEM, analytics, tracking, and reporting. My team developed successful social media accounts and strategies with daily posting and analytics, and accomplished continual growth of the organizational membership, customer base and revenues. Due to the marketing efforts, our social media accounts saw tremendous growth in followers and engagement and successfully positioned OLC as a leader and subject-matter-expert in online higher education with top media publications.

• 

  BAI

  • Princeton, New Jersey, United States

  • Executive Marketing Director

    • 2000 - 2005
    • Princeton, New Jersey, United States

    The Kelsey Group (now BAI/Kelsey) specializes in research, consulting, advisory services, data and analysis on print and electronic Yellow Pages, local search, small-business marketing and local media. In my executive marketing role I developed and executed integrated marketing strategies and tactical plans for both traditional and digital marketing and communications. I established lead generation strategies to grow market presence and sales, thus increasing revenue and brand recognition. I directed advertising, public relations, traditional and digital marketing efforts. My planning and strategy expertise was leveraged for the development of market planning and competitive analysis to strengthen and grow the company's market position.

• 

  Verizon

  • Middleton, Massachusetts, United States

  • Marketing Manager & Project Management Lead

    • Jun 1994 - Jul 2000
    • Middleton, Massachusetts, United States

    At the forefront of online commerce, the first online Yellow Pages (Superpages) was created and launched by a small group of dedicated pioneers - myself included. I played a key leadership role in the marketing efforts and project management of major projects for the leading online advertising medium, with annual revenue goals of $12M. In this role, I developed marketing strategies and tactical plans for lead-generation, segmentation marketing, and advertising sales; researched market trends and developed competitive and market analysis; managed design and direction of marketing and sales materials and website content. Business development projects included sales, promotional, content, PR, and technology relationships.

• 

  Bell Atlantic

  • Project Manager - NYNEX (Bell Atlantic)

    • 1991 - 1994

    I honed my skills as Project Manager during my years at Nynex/Bell Atlantic with the management and facilitation of real estate contracts, office space planning, and buildout of field sales offices in the New England area for traditional yellow pages. Additional project management initiatives included new product development and launch, collaborative partnerships, software projects, facilities management and new business development projects.