Experience

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  DSS Takara Bio India Pvt Ltd

  • India
  • Biotechnology Research
  • 1 - 100 Employee

  • Product Manager Bioanalysis Range Macherey Nagel

    • Jan 2018 - Present

    Promoting and branding Macherey-Nagel (MN) bioanalysis product range across the country by creating content and marketing assets to support sales of existing and new products across the country. As the brand product manager, also responsible for setting the marketing strategy and executing key marketing campaigns with our sales team and regional channel partners to drive revenue growth for the bioanalysis portfolio from Macherey Nagel mainly comprising of product range for ready to use kits for nucleic acid (RNA and DNA) and protein purification. The products cover a broad range of applications and are highly esteemed in leading laboratories worldwide. The kits at Macherey-Nagel uses the technologies which now are the core of an extensive portfolio of ready to use kits and consumables suitable for manual and automated isolation of highly pure DNA, RNA, and proteins.

  • Marketing Manager

    • Jan 2018 - Present

    Marketing Manager and Product Management Co-Ordinator (Pan India) at DSS TAKARA BIO INDIA PVT LTD Marketing & BrandingDefine Marketing Objectives and build/execute marketing plans pan IndiaIdentify different opportunities of online marketing such as digital and email marketing, etc.Content & ConceptConceptualization of different marketing collaterals through promotional branding and designing product brochure – layout, look, printing style, content and technical verifications.Development of Marketing & Other communication/ Training materialDeveloping and running new and innovative marketing campaigns based on marketing objectives and scheduling and training the sales team on any new products and identifying channels to increase revenue by startegizing salesChannel Partner Marketing As a Marketing Manager also responsible for setting the marketing strategy and executing key marketing campaigns with our regional channel partners to drive revenue growth by managing the marketing relationship and creating, driving, and measuring marketing plans to maximize revenue potential. Product Management Co-ordination Coordinating with the product management team to strategize and plan brand and product promotions with better campaigns, trainings and customer webinarsMarket ResearchConduct regular market research to assess viability of marketing initiatives to measure success of recent campaignsConduct competition research to understand marketing initiatives undertaken by competitors and its effectivenessTeam CoordinationManage relationship with sales organization/ marketing agencies to implement the marketing & branding activitiesCoordination and Alignment with Divisional Marketing plansCoordinate activities for company exhibition participation Customer Engagement and Management Implementation of company CRM and maintain customer database for better reach Self- DevelopmentConstant efforts to learn new techniques for self-improvement (Kaizan)

  • Product Support Specialist

    • Jan 2017 - Jan 2018

    Managing Macherey Nagel's bioanalysis range of products and Takara Bio's India Manufacturing products products and services . My responsibilities include creating content and marketing assets to support existing products as well as the launch of new products, developing sales tools and training the sales team on new products, conducting market, competitor, and pricing research, and creating and implementing marketing campaigns.

  • Product Support Specialist/Senior Executive

    • Jul 2015 - Dec 2016

    Product Support Specialist for North and East India, catering sales and promotions for brands such as-Bioanalysis product range from Macherey Nagel and Takara Bio, Japan.Responsible for Troubleshooting customer complaints and addressing customer interface. Promote the range of products for brands and reach out to more customersPerform routine training sessions for the team pan India about the products, create competitive awareness and educate about any new product range or products Timely conduct conferences and roadshows to invite new scientific users and reach out to more end usersTrain new joinees about the company, brand and productsTravelling as day plans and tours to interact through scientific community at their lab benchAssisting the marketing team to promote the brand and product range.

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  Glasgow Caledonian University

  • Glasgow, United Kingdom

  • Research Student

    • Oct 2013 - Feb 2015
    • Glasgow, United Kingdom

    Research student within the Glasgow Caledonian University under the supervision of Prof. A. Pierotti exploring the function of acidic domain of a novel protein called (N-ariginine dibasic) NRD convertase enzyme.Performing scientific routine experiments to explore the functionality of the novel protein Excel in techniques based on protein analysis such protein extraction, purification, cleavage, running gel electrophoresis, chromatography, western blotting on daily basisWrite and perform SOP for the experiment and follow GLP Record and analyse the graphs and data generated through each experimentConduct demonstration across laboratory for graduate and post graduate students to assist them in their laboratory work.

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  Abercrombie & Fitch

  • Hollister Co. Edinburgh, United Kingdom

  • Stock Manager

    • Sep 2012 - Oct 2013
    • Hollister Co. Edinburgh, United Kingdom

    Responsible to maintain the stock of one of the busiest retail store of the city. Managing over 200 staff within the store.Brand development and Business growth of the company.

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  Biocon

  • Bengaluru Area, India

  • Trainee - R&D

    • Mar 2010 - Jun 2010
    • Bengaluru Area, India

    Worked in Biocon as a trainee in the Research and development department for the downstream processing of biosimilar insulin analogues especially glargine. Work details included the optimization of enzymatic glargine reaction, the purification and recovery of the protein samples both on a small and large scale while being handy with the chromatographic techniques involving RP-HPLC, SEC-HPLC and IEX-HPLC.Analysis of samples and experiments performed on the basis of predefined SOPs and protocols. Responsible for scheduling own work plans and ensuring the completion of the tasks on agreed timeline. Preparing reports and reviews regularly with proper attention to every detail. Gained extensive knowledge of biopharmaceutical process development : Protein Refolding and Protein purification using Preparative Chromatography with an aim of scaleability to manufacturing.