Experience

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  Studio In Progress

  • Creative Sabbatical

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  Foundation Medicine

  • Boston, Massachusetts, United States

  • Sr. Manager, BioPharma Marketing

    • May 2024 - Present
    • Boston, Massachusetts, United States

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  Ricoh USA, Inc.

  • Healthcare Marketing Manager, Strategy & Campaigns

    • Jan 2022 - May 2024

    Leads the strategic planning, development, execution, and optimization of marketing initiatives focused on positioning Ricoh as a recognized healthcare technology partner. Drives multi-channel campaigns to increase awareness, interest, and engagement in Ricoh’s digital solutions, prioritizing lead generation. Creates materials to effectively address the pain points of the target audience, empowering the sales team. Collaborates closely with portfolio management, product management, customer-facing teams, external agencies, and internal brand team to ensure alignment across all stakeholders.

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  Houston Methodist

  • Healthcare Marketing Program Manager

    • Jul 2018 - Jan 2022

    Renewed trust in corporate marketing’s value to increase patient volume and impact the hospital’s national reputation by developing strong relationships with physician leaders, senior hospital executives, and system administration. Directed consumer and national physician marketing strategies for Houston Methodist DeBakey Heart & Vascular Center and DeBakey CV Education, including, content marketing, paid social, programmatic, PPC, direct mail, email, and website. Provided strategic direction to a team of marketing managers across 7 facilities, guiding them in identifying opportunities to enhance profitable heart services in their respective markets, leveraging comprehensive research, analysis, competitive intelligence, and consumer behaviors.

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  Pennebaker

  • Houston, Texas Area

  • Associate Director, Account Services

    • Oct 2015 - Jan 2018
    • Houston, Texas Area

    Led strategic initiatives for the agency's top clients, renewing inactive client/agency connections, and creating new business prospects. Doubled email open rates for BP's Health and Wellness Program and increased leads for Discover Debit by 70%, leading to increased projects and billings for both clients. Executed marketing campaigns for Nine Energy Service during a downturn in the oil and gas industry, resulting in 540,000 unique website visitors and over 38,000 leads generated.

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  Living Water International

  • Houston, Texas

  • Senior Director, Marketing and Communications

    • Oct 2014 - Oct 2015
    • Houston, Texas

    Directed a team of creative professionals overseeing all marketing endeavors in support of a $20MM fundraising goal for an international water organization. Implemented a systematic structure and strategic approach that empowered the team to achieve their peak performance. Developed a direct-response marketing campaign resulting in a 61% increase in donations. Revamped the organization's website and initiated a monthly donor program. Orchestrated content gathering trips to Uganda, Rwanda, and Mexico, enriching the organization’s narrative and outreach efforts.

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  MMI Agency

  • United States
  • Advertising Services
  • 100 - 200 Employee

  • Brand Director

    • Dec 2013 - Oct 2014

    Began as an Assistant Account Executive and advanced to the role of Brand Director for the agency's primary client, MD Anderson Cancer Center. Managed the development of annual marketing plans and supervised five direct reports accountable for creating, executing, and optimizing consumer-marketing campaigns for six service lines, managing a $7MM annual budget.

  • Brand Manager

    • Apr 2010 - Nov 2013

  • Account Executive

    • Mar 2009 - Mar 2010

  • Assistant Account Executive

    • May 2008 - Feb 2009

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  TPAP Aftercare Services

  • Denton, Texas

  • Marketing and Resident Coordinator

    • 2007 - 2008
    • Denton, Texas

    Served on the core team that established brand identity, collateral materials, and website for this start-up, non-profit organization.

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  Ivie

  • Grapevine, Texas, United States

  • Account Coordinator

    • 2005 - 2007
    • Grapevine, Texas, United States

    Oversaw the production of marketing materials for Wild Oats, a prominent organic grocery store headquartered in Boulder, Colorado.