Experience

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  B2B eCommerce Association

  • Global Strategy Team

    • Feb 2024 - Present

    Work with rest of Global Leadership Team on strategy and execution of B2BEA content, events and education.

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  B2B-Squared

  • Greater Milwaukee Area

  • Founder/CEO

    • Feb 2019 - Present
    • Greater Milwaukee Area

    B2B-Squared is a boutique agency, committed to guiding B2B manufacturers and distributors to becoming digital leaders in their respective market spaces. Regardless of digital maturity, we help B2B companies: Build a Unique Digital Strategy (Roadmap); Select & Implement Digital Platforms (eCom, PIM, CMS, DXP and Marketplace); Build & Grow Digital Teams; Implement B2B Commerce Campaigns; and More. In short, we sit along-side our clients, helping them navigate digital commerce transformation.As one of the leaders at B2B-Squared, I am passionate about helping B2B companies transfer traditional success into digital leadership. In this capacity I lead the following agency activities:- Strategic & Financial planning - Development of service offerings- Management of all partner relations and activities- Creation of reports, tools and other content- Customer development and advocacy

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  Danone

  • Rockville, Maryland, United States

  • B2B eCommerce Management

    • Aug 2022 - Jan 2024
    • Rockville, Maryland, United States

    Assist Nutricia North America, a division of Danone, with:-- eCommerce strategy, planning and road-mapping-- Business requirements and definition-- Liaison to upper management-- Management of day-to-day activities, bug fixes and other incidents-- Project management and planning for current and future development-- Management of product content and reporting

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  Danone

  • Gaithersburg, Maryland, United States

  • B2B eCommerce Specialist

    • Mar 2020 - Jul 2021
    • Gaithersburg, Maryland, United States

    Led B2B eCommerce implementation for Nutricia North America's Tradeshop platform, including:- Project management of all associated Danone and Nutricia activities- Strategic direction for eCommerce and Digital Roadmap- Development and validation of business requirements associated with B2B eCommerce- Definition of Customer Experience objectives and delivery- Development and implementation of Testing methodology- Creation of Training methodology and all training materials- Technical eCommerce liaison for internal NNA and Danone teams

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  B2X Partners

  • Greater Milwaukee Area

  • Director, Client Strategy

    • Aug 2018 - Feb 2020
    • Greater Milwaukee Area

    B2X assists B2B manufacturers and distributors in digital transformation, including strategy/road-mapping, vendor selection, product optimization and customer experience. As a client advocate, I actively guided clients through:- Customer on-boarding and support- Development of Digital Strategy Plan and Roadmap- B2B Platform and Agency Selection- Customer Experience prioritization- Sales Modeling and Adoption Strategies- and more...

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  Digital Commerce Group

  • United States

  • Founder

    • Jan 2017 - Aug 2018
    • United States

    Digital Commerce Group (DCG) helps manufacturers and distributors negotiate the labyrinth of digital transformation. We represent businesses and stakeholders in the process, assisting in:- Digital strategy, including road mapping, technology/vendor selection, etc.- Digital customer experience, including data, channel/marketplace development and UX- Content, including enhancement of product data and strategic content development

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  Unilog Content Solutions

  • Greater Philadelphia Area

  • Director of Sales- MFG

    • Dec 2015 - Jan 2017
    • Greater Philadelphia Area

    Featured in the Gartner Magic Quadrant, Unilog markets an enterprise-level B2B digital commerce platform, CIMM2 (CMS, e-commerce, PIM). Led Unilog’s entrance into the manufacturing community.- Developed strategic plan (2015) and secured Unilog's first manufacturing contract (2016)- Built lead-gen program (drip, telemarketing, sponsorships), increasing opps 10x in first 6 months- Managed client relationship--from lead-gen to close--for manufacturing and distribution clients- Developed pipeline of content enrichment products, via industry associations- Posted largest and 4th-largest software contracts (2016)

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  Brilliance Business Solutions

  • Greater Milwaukee Area

  • Director, Business Development

    • Apr 2012 - Dec 2015
    • Greater Milwaukee Area

    Member of Executive Team, directing all sales and marketing activities including sales strategy and process, new offerings, market positioning, campaigns, budgeting and forecasting.- Led year-over-year increase in revenue (2012-2014), securing first 5 six-figure projects in history- Re-positioned company, including re-branding, for mid-market B2B digital commerce services - Channel manager, growing opportunities via partners, including Episerver, Perfion, Evoq and others- Revised sales process, increasing close ratio (50%+) and average closed sale (4x)- Developed lead-gen program--inbound, social and e-mail--increasing lead count 4x- Launched Marketing Services offering, serving digital marketing needs of prospective clients

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  NueMedia, LLC

  • VP Business Development, Community Evangelist

    • Jan 2010 - Jan 2012

    Founded the first online-only community in the commercial woodworking space. Developed plan and sales model to accommodate new medium; directed and launched three industry communities (WoodIQ, FinishingIQ and CounterTopIQ); and specified product development and coding for industry-leading product search tool (ProductIQ).- Increased newsletter (400%), sponsored blast (350%) and overall eMedia revenue (220%) in 2011

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  Cygnus Business Media

  • Fort Atkinson, WI

  • Group Publisher/Brand Manager

    • May 2004 - Aug 2009
    • Fort Atkinson, WI

    At time, Cygnus was one of largest B2B media companies in the country with over 55 online and offline brands. Possessed full P/L responsibility for 3 online and print brands in commercial woodworking/construction market. - Responsible for all budgeting, strategic planning, marketing, hiring, training and forecasting- Managed portfolio of $4M and staff of 11, including in-house/distributed sales team of 6- Launched Cygnus’ industry-acclaimed digital buyers’ guide, ProductPoint, increasing SEO site traffic 90% and producing $200k of additional online revenue in first 6 months- Increased revenue of Surface Fabrication 21% (2006-07) and Finishing Magazine 103% (2004-07) through brand re-positioning and re-focused sales strategy - Doubled Wood Digest profit contribution—from 17%-34%-- in 18 months (July 2004-December 2005) and exceeded bottom-line budget by $500,000+- Increased Wood Digest advertising share-of-market 6%-- from #6 position to #2—between 2004 and 2009- Led team to collective 300%+ revenue growth of WoodDigest.com and SurfaceFabrication.com from 2005-08

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  InterMedia Corp.

  • President/Founder/CEO

    • Jun 1999 - Dec 2003

    Grew company from zero to an organization with a national/international publication and the country’s leading educational events for professional digital photography and imaging. Managed all sales and operational aspects of the company’s print publication, live events and online products.- Increased company revenue year-over-year (1999-2002)—including 54% increase in 2002- Sold advertising, trade show and sponsorship opportunities to bell-weather photo suppliers including Eastman Kodak, Canon, Fuji, Nikon, Apple, Epson, Olympus, and others- Launched industry’s first professional digital photography show, DPIX events (2000)—with accompanying conference programs—and the industry’s first professional digital photography magazine, Digital Capture (2001)

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  National Business Media

  • Broomfield, CO

  • Publisher

    • 1996 - 1999
    • Broomfield, CO

    Launched and grew Digital Graphics brand (1996) to over $1.5M in revenue by third year of publication, managing event and online strategies.Set mark for top monthly and annual revenue as a salesperson for Sign Business Magazine.