Bio
Experience
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United States
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Business Consulting and Services
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1 - 100 Employee
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Chief Executive Officer
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Sep 2023 - Present
Acquiring and Managing Single Tenant Real-Estate
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CEO
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Nov 1998 - Present
La Mere, LLC. Consulting for Profitable Growth Strategies
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Greater Palm Springs Convention & Visitors Bureau
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Rancho Mirage, CA
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Member Board of Directors
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Jan 2009 - Present
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Rancho Mirage, CA
Board Of Director Member
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Indio Super 8 & Suites
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Greater Palm Springs Area, Indio, California
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Management Consultant
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Nov 1998 - Jun 2023
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Greater Palm Springs Area, Indio, California
Management Consulting for Profitable GrowthLearn more: https://www.facebook.com/pages/Super-8-Indio/188189467909114
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La Sierra University
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Riverside, California
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Profesor of Advertising and Marketing
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Sep 2002 - May 2003
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Riverside, California
Taught Two Semester of Advertising Classes and One Semester of Marketing Class.
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The Pillsbury Company
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Orange County, California Area
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Co-Marketing Manager
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1997 - 2001
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Orange County, California Area
Planning, Strategy and Execution of all Pillsbury Brand Portfolios for Albertson Grocery Chain Account. All Brand Marketing, Consumer Promotion and California Initiative for all Pillsbury Brand.
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Cacique
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City of Industry, Califrnia
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Marketing Director & Food Service Sales
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1995 - 1996
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City of Industry, Califrnia
Marketing of Mexican Cheese Portfolio, Developed and Introduced Drinkable Yogurt Brand Yonique.
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Mission Foods Corp.
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Greater Los Angeles Area, Wittier California
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Director of New Business Development
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1993 - 1995
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Greater Los Angeles Area, Wittier California
Managed $47-million Mexican Specialty Business Portfolio. Developed new product categories and implemented international market expansion plans.
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Ingro/Service Foods, Inc
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Greater Los Angeles Area, Carson, California
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Director Of Marketing and Sales
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1987 - 1993
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Greater Los Angeles Area, Carson, California
Responsible for P&L, Strategic Planning, New Product Launches and Key Account/Channel Development. Pioneered Food Service Sales and Company Direct Sales Channel. Led divestiture teams. Embassa and El Toro Mexican food Brands.
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Ogden Food Products
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Greater Los Angeles Area
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Director of Marketing
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1982 - 1987
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Greater Los Angeles Area
Progresso Soups and Las Palmas Mexican Foods. Spearheaded marketing, procurement and divestiture strategies, with full P&L responsibility.
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Marketing Manager
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1979 - 1982
Welch's Spreads 1980-1982 and Welch's Bottled Juices 1979-1980
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Assistant Product Manager-L'eggs Brand, Legg's/Hanes
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1977 - 1979
Managed sales of $74 million/A&P of $7 million.
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Account Executive
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1975 - 1977
Salem Ciagettes Account
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Media Research Supervisor and Assistant Account Executive
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1972 - 1975
Uniroyal Tires Account, Account Management Training Program
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Partner
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1968 - 1970
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Education
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1971 - 1972Northwestern University
Master's degree, Advertising -
1976 - 1982NYU Stern School of Business
MBA, Marketing and International Business -
1971 - 1972Northwestern University
MSJ, Advertising -
1970 - 1971University of Arkansas at Little Rock
BBA, Advertising -
1966 - 1970University of Mumbai
BBA, Mangement -
1954 - 1966New Ear High school
High School, High School (SSC)
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