Experience

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  Luis Strategic Solutions

  • Dayton, Ohio, United States

  • B-2-B Industrial Marketing Consulting

    • Oct 2023 - Present
    • Dayton, Ohio, United States

    Strategic B-2-B industrial marketing communications consultant dedicated to propelling your brand to new heights. Leveraging a dynamic blend of innovative digital strategies and proven traditional approaches, I specialize in crafting bespoke solutions that resonate with your target audience, foster meaningful connections, and ultimately drive tangible business growth. Let's collaborate to elevate your brand's narrative and achieve unparalleled success in the industrial sector.

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  LaserLinc, Inc.

  • Fairborn, Ohio, United States

  • Director of Marketing

    • Aug 2022 - Sep 2023
    • Fairborn, Ohio, United States

    LaserLinc is a leader in open and scalable measurement and control solutions that adapt to the way you work.Responsible for strategically positioning and promoting the company's technological solutions, driving brand awareness, generating leads, and fostering customer engagement to accelerate growth and maintain a competitive edge in the market.

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  Nordson Measurement & Control Solutions

  • Dayton Metropolitan Area

  • Global Marketing Communications Manager

    • Apr 2014 - Aug 2022
    • Dayton Metropolitan Area

    (Formerly NDC Technologies) Nordson Measurement and Control Solutions is a world leader in intelligent, connected measurement and control solutions for a wide range of industrial markets. Responsible for formulating the marketing communication strategies and creating the tactical plans to execute and manage the company's brand, value proposition, positioning, messaging, and demand generation in the global business-to-business environment. Notable product brands include BETA LaserMike and NDC Technologies acquired in 2021.

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  BETA LaserMike (Now A Nordson Product Brand)

  • Global Marketing Manager

    • 2010 - 2014

    A leading global provider of precision, non-contact measurement and control solutions. Responsible for developing and implementing the marketing strategies and tactics to drive demand generation, revenue growth, and brand development across the US, Europe, and Asia markets.

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  Seapine Software

  • Mason, Ohio

  • Director of Marketing

    • Jul 2009 - Apr 2010
    • Mason, Ohio

    Seapine Software is a leading global provider of quality-centric application lifecycle management (ALM) solutions.Responsible for the company's international marketing and communication programs. Lead worldwide marketing initiatives with an emphasis on product and solutions-based marketing, demand generation, partner marketing, media relations, and marketing communications.

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  Barco

  • Xenia, Ohio, United States

  • Director of Marketing Communications and Market Development

    • Jul 2002 - Jul 2009
    • Xenia, Ohio, United States

    The world’s leading solutions provider of visual display systems for avionics, simulation, media & entertainment, and control rooms.Responsible for the planning, development, implementation, and management of go-to-market strategies, product and company positioning, new product releases, marketing communications, public relations, and tradeshows for Barco's simulation business in North America. Account manager for CAE -- one of Barco's largest simulation customer accounts.

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  OIA Marketing Communications

  • Dayton, Ohio, United States

  • Vice President of Technical Services

    • 1993 - 2002
    • Dayton, Ohio, United States

    OIA Marketing Communications is a premier, full-service advertising agency specializing in business-to-business marketing and technical communications.Managed the development of marketing and technical communication programs for major industrial and commercial clients such as Standard Register, SMARTworks, Cooper Energy Systems, Advanced Financial Solutions, Panini North America, Shepherd Chemical Company, Industry Products, Barco and Staco.