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Jay Kughan

Business Development Manager at Sirius Support
Intro Book
Marketing professional with expertise in creative strategy and consumer research.
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Location
Selangor, Malaysia, MY
Languages
  • Malay -
  • English -
Skills
  • Musician And Composer
  • Client Management
  • Consumer Research
  • Creative Strategy
  • Integrated Marketing
  • Show all
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Bio

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Topline AI
Jay Kughan is a seasoned marketing professional with expertise in creative strategy, integrated marketing, and consumer research. He has experience in managing client relationships, developing creative briefs, and coordinating activation campaigns. With a background in advertising and marketing communications, Jay has worked in various roles, including Business Development Manager, Activation Planner, and Freelance Research Consultant.

Experience

  • Sirius Support
    • United Kingdom
    • Business Development Manager
      • Jul 2020 - Present
      • United Kingdom

  • Attractive Ambient
    • Activation Planner
      • Mar 2010 - Jan 2014

      Plan, manage, coordinate & supervise activation campaigns (largely on-ground, in-store & PR based).

  • Attractive Ambient Sdn Bhd
    • Phileo Damansara 1
    • Senior Activation Manager
      • Mar 2010 - Jan 2014
      • Phileo Damansara 1

  • Young & Rubicam
    • Junior Strategic Planner
      • 2006 - 2010

      1. Research: - From desktop & dip-stick studies, to organising, moderating, analysing & reporting findings for FGDs & other qualitative research methodologies2. Co-ordinating with global network: - Obtaining case studies, white papers & industry reports - Conducting dip-stick studies & compiling data to assist in network requests3. Planning tasks: - Conduct brainstorm sessions & assist in setting directions & campaign parameters- Prepare & present agency's proposals to clients- Manage the back-end legwork for new business pitches4. Liaise with 3rd party suppliers: - To customise products that best suit clients'/agency's requirements - Eg. research agencies, digital media companies, new media companies, publications, etc.

  • freelance
    • Freelance research consultant
      • 2004 - 2010

Education

  • 2005 - 2005
    University of Canberra
    Bachelor's degree, Advertising and Marketing Communications
  • 2001 - 2004
    IACT
    Diploma, Advertising & Marketing Communications

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