Experience

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  Benchmark Senior Living

  • Acton, MA

  • Director Of Community Relations

    • Jun 2019 - Present
    • Acton, MA

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  Peregrine Senior Living

  • Tewksbury, MA

  • Marketing Director

    • Apr 2017 - May 2019
    • Tewksbury, MA

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  Senior Helpers of Westford, MA

  • Business Development/Community Relations Manager

    • Dec 2015 - Mar 2017

    - Identify and build relationships with local influence centers to develop referral source pipeline- lead source growth & management- Perform client assessments and act as liaison with office staff to ensure efficient response to requests- arrange meeting and visit with potential referral sources including hospitals, skilled nursing facilities, assisted and independent living facilities, elder law attorneys, geriatric care managers, etc.- Coordinate and perform presentations at staff meetings in medical facilites and senior living locations.- Attend trade shows , conferences and networking events.- Maintain and manage Customer Relationship Management (CRM) System

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  WestBridge Community Services

  • Manchester, NH

  • Lead Generation and Communications Specialist/Marketing

    • Jan 2012 - Mar 2015
    • Manchester, NH

    Westbridge is dedicated to supporting the recovery of individuals and their families that experience co-occurring mental illness and substance use disorders. They provide a fully-integrated continuum of services including residential services, community-based outpatient care, and family education & support, to help individuals and their families achieve a healthy life of recovery.Key Contributions:Lead Generation: Utilize ZIP code data, lead history, productive referral types, and other data sources to identify high-potential referral targets. Build efficient and effective sales trips in targeted areas. Content Development: Produce and edit video and written content for use in all marketing collateral: advertisements, brochures, trade journals, web pages, social media platforms, newsletters, and promotional flyers. Coordinate with leadership team and clinicians in developing written content: white papers, journal articles, etc.Social Media: Develop monthly editorial calendar including blog posts, events and presentations, as well as topics for social media platforms: Twitter, Facebook, Pinterest, Google +. Encourage staff to contribute interesting topics and photos for posts. Improve Search Engine Optimization (SEO) through website content development and social media content.Marketing Data Management: Utilize Salesforce as our Customer Relationship Management Tool. Research, test, and implement applications to optimize sales function. Develop and generate reports for analysis of marketing activity and results. Use results to formulate effective sales approaches and strategies.Event Planning: Active member in planning, coordinating, and executing marketing events, family weekends, and internal activities.Other: Create, distribute, and collect internal and external customer satisfaction surveys using SurveyMonkey. Support staff with customer service trainings. Produce visually-appealing mass emails using ConstantContact.

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  Synergy HomeCare

  • Westford, MA

  • Community Relations

    • Apr 2009 - Dec 2011
    • Westford, MA

    Key Contributions:Awareness and Business Development: Placed new home care agency "on the map" in a highly competitive senior care market by conducting multiple forms of outreach: one-on-one meetings, presentations, volunteer opportunities, advertising, direct mail and email campaigns, care assessments and more. Established a little known home care provider into a reliable and trusted provider within 9 months. Program Development: Created multiple programs for seniors on crowd-pleasing topics of interest (i.e. Memoir Writing, Healing with Humor, Beating the Holiday Blues). They continue to grow in interest and build great rapport with senior centers, assisted and independent living facilities, and other senior gatherings. Events help introduce and draw awareness to our agency and its services. Community Relations: Developed strong ties with key contacts from multiple referral sources by cultivating meaningful relationships and sharing a similar compassion for caring for our seniors.

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  Emeritus Senior Living

  • Milford, NH

  • Community Relations Director

    • Aug 2007 - Dec 2008
    • Milford, NH

    Key Contributions:Business Development: Increased occupancy and awareness for a newly-constructed assisted living facility; the first in Milford, NH. Community Relations: Conducted tours, corresponded and connected with families and seniors building trustful relationships and introducing them to an assisted living lifestyle.Management: Coordinated staff and managed operations as "Manager on Duty". Directed daily meetings to alert staff of occupancy changes and tours. Trained staff to serve as backup team. Computer Skills: Developed Excel files that became "first source" for key building information (Room Availability, Occupancy reporting, contact lists, Move-in/Move-out updates, Earned Deposits)

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  PEP Direct

  • Wilton, NH

  • Sales & Marketing Manager

    • Mar 2005 - Aug 2007
    • Wilton, NH

    Key Contributions:Trade Show Management: Successfully planned, coordinated, and executed complete trade show operation (avg. 8-10 national shows per year). Event Planning: Scheduled corporate events (i.e. city tours, dinners, receptions) promoting customer loyalty that typically coincided with trade shows.Communications: Developed and maintained strong relationships with new and existing clients.Direct Mail: Submitted successful direct mail packages for industry awards earning multiple prizes * 2005 Fundraising Success "Package of the Year" * 2006 DMAW "Maxi" Award * 2007 DMA International "ECHO" Award finalist * 2007 NEDMA AwardPublic Relations: Generated press releases and articles for philanthropic trade magazines. Developed collateral for all marketing efforts (mailings, trade show graphics, advertising)Contract/Copy Writing: Wrote detailed contracts for mail production, donation processing and creative services.

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  Old Mother Hubbard

  • Chelmsford, MA

  • Marketing Communications Coordinator

    • Feb 2003 - Mar 2005
    • Chelmsford, MA

    Key Contributions:Program Development: Developed and executed marketing programs to recruit key industry influencers: * Veterinarian Outreach Program - DMA "ECHO" Award Winner, +50% response rate * Breeder Program - Provided puppy kits and built database for lifetime customers * Demo Program - Headed creation and development of in-store demo and sampling offerings * Ambassador Program - Educated sales associates on products' benefitsPublic Relations: Advised senior management on media & charity opportunities, sponsorships, and potential crisis issuesTrade Show Management: Planned and coordinated all trade shows and special events (8 National shows and 100s of local fairs)Copy Writing/Proofreading: Wrote and proofred retail packaging and all marketing materialWebsite Development: Enhanced corporate website with new programs and product informationMarketing Communications: Supported national sales team (55 territories) as key liaison.

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  Alert Response Systems

  • Marketing Representative

    • Jul 2002 - Jan 2003

    Key Contributions:Temporary position to build awareness and client base for emergency response service business.Celebrated reaching 1000 customer plateau during my tenure.

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  The Stanley Works

  • Marketing Coordinator

    • Jan 1995 - Feb 2002

    Key Contributions:Built strong marketing and sales background in multiple positions with growing responsibilities.Contributed in trade show management, pricing analysis, sales, public relations, customer service, and direct mail operations.