Okay, let’s tackle this. So Jay Barasch has 39 years of experience in the insurance industry, which is a significant amount of time. His skills include sales, customer service, strategic planning, and management, which are all in demand. He’s also the owner of his own company, which suggests a high level of autonomy and responsibility. Location is Skokie, Illinois, which is a suburban area with a moderate cost of living. Considering these factors, I’d estimate his hourly rate to be around $125. This is slightly below the national average for insurance professionals with similar experience and skills, but it's also worth noting that Jay is an owner of his own company, which can impact his compensation. Some insurance professionals with similar experience might charge $150–$200 per hour, but Jay’s unique situation and skills suggest a lower rate.