Okay, let’s calculate this. Javier has a certification from AACC, which is a reputable organization. His skills are in high demand, especially in leadership development and coaching. Location is Lubbock, Texas, which is a smaller market. According to national averages, coaches and trainers with similar certifications and skills can charge $100-$200 per hour. Considering his certification and skills, I’d estimate his rate to be around $125 per hour, which is slightly below the average. However, this is a rough estimate and may vary based on specific circumstances.