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Jason Wu

Partner & Chief Marketing Officer at Yunmai Technology
Intro Book
Marketing and management expert with experience in branding, marketing strategy, and public relations.
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Location
Shenzhen, Guangdong, China, CN
Languages
  • English Professional working proficiency
  • Chinese Native or bilingual proficiency
Skills
  • Management
  • Branding
  • Marketing
  • Public Relations
  • Advertising
  • Show all
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Bio

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Jason Wu is a seasoned marketing and management professional with expertise in branding, marketing strategy, and public relations. He has led marketing teams and supervised businesses, including Xiaomi, and has experience in venture capital and impact investing. Wu holds an MBA from Northwestern University and has worked with various companies, including Yunmai Technology, SAIF Partners, and REBORN Advertising & Communication.

Experience

  • Yunmai Technology
    • Shenzhen, Guangdong, China
    • Partner & Chief Marketing Officer
      • Sep 2020 - Present
      • Shenzhen, Guangdong, China

      Head of Marketing Department and Guangzhou Operation Center. Lead strategy, marketing, branding and online operation teams. Supervise toB business of Xiaomi.• Spearhead corporate strategy and financial planning, scale the business from $60M to $150Mn in 3 years• Lead integrated marketing communications team covering brand building and brand development• Reorganize and manage e-commerce team to redesign sales strategy, increasing revenue by 50%• Develop the business with Xiaomi by pipelining more than 27 new products, forecasting revenue $800Mn

  • SAIF Partners
    • Shanghai City, China
    • Associate Director
      • Jul 2019 - Sep 2020
      • Shanghai City, China

      • Evaluated, executed, and monitored expansion-stage investments for $160Mn venture capital fund focused on internet and technology companies• Prospected for new investment opportunities, conducted market, competitive and technological due diligence• Worked directly with General Partner in a two-tiered group structure for both investing and fundraising

  • GOLD OLIVE Cultural Development Center
    • Shanghai City, China
    • Co-founder & Vice Chairman
      • Dec 2012 - Aug 2018
      • Shanghai City, China

      • Founded Xihan Action, a social enterprise that transforms dying Intangible cultural heritage into brands • Established the China Women Culture Creation Fund focusing on impact investing, deployed more than $2Mn for local communities in rural areas of China, and helped more than 1000 families become self-sufficient• Earned 14 worldwide awards for innovative social progress, invited by the UN and UNESCO to hold exhibitions • Subsidiary TraditioNow completed series A in 2018

  • Impact America Fund
    • Oakland
    • Graduate Fellow
      • Mar 2018 - Jun 2018
      • Oakland

      • Executed early-stage impact investments for a $50Mn venture capital fund and conducted research on the recruiting industry, sourced and screened 20 targets from the research • Developed an impact investment thesis on the diversity recruiting segment and led due diligence

  • HALF Art Space
    • Shanghai City, China
    • Co-founder & Partner
      • Aug 2013 - Mar 2018
      • Shanghai City, China

      • Invested in Consumer Art Industry to provide affordable art pieces and artistic consulting services for clients• Generated an annual revenue of $1Mn in the first year and completed the angel round in 2015

  • SAIF Partners
    • Shenzhen, Guangdong, China
    • Summer Associate
      • 2018 - 2018
      • Shenzhen, Guangdong, China

      Conducted theme research on Tech and CPG, sourced and screened preliminarily targets from the researchPerformed in-depth assessment on 15 prospective deals by collecting and analyzing information on markets and competitive landscapes, business models, products, customers, financials, valuations and returnsCompleted management and financial due diligence on 3 deals and in turn, made recommendations to partnersLed a post-investment management team and solved strategy problems for 2 portfolio companies

  • INFINITY Fashion Management
    • Shanghai City, China
    • Co-founder & Partner
      • Aug 2010 - Jul 2017
      • Shanghai City, China

      I am the Co-founder and launched the first fashion Key Opinion Leader agency in China, which provides endorsements for new brands and products. I produced several online fashion video programs which had millions of views online.

  • REBORN Advertising & Communication
    • Shanghai City, China
    • Co-founder & CEO
      • Jul 2006 - Jul 2017
      • Shanghai City, China

      • Initiated a top 10 fashion & beauty marketing agency in China, generating $15Mn revenue annually• Invested in Infinity Fashion in 2010, the first fashion Key Opinion Leader (KOL) agency in Mainland China• Launched the first online fashion-video program on Tencent.com and Weibo.com with 91Mn page views in total

  • HSBC
    • Shanghai City, China
    • Executive
      • Dec 2005 - Jul 2006
      • Shanghai City, China

Education

  • Northwestern University - Kellogg School of Management
    Master of Business Administration - MBA, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
  • HEC Paris
    Master of Business Administration - MBA, Exchange Study
  • Shandong University
    Bachelor’s Degree, E-Commerce/Electronic Commerce

Suggested Services

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Industry Focus. “Computers and Electronics Manufacturing”

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