Experience

• 

  Cathay Cineplexes Pte Ltd & mmCineplexes Sdn Bhd

  • Kuala Lumpur, Malaysia

  • Director, Regional Marketing

    • Aug 2020 - Present
    • Kuala Lumpur, Malaysia

    I am deeply passionate about movies and cinemas being responsible for leading the marketing teams in both Singapore and Malaysia exhibition territories, as well as overseeing the expansion of mmCineplexes in Malaysia and playing a key role in strategic cinema development in identifying potential new sites, conceptualizing new products and managing the relationships with landlords, thus transforming the brand into Malaysia's third largest, and fast-growing cinema circuit.

• 

  mm2 Screen Management Sdn Bhd

  • Entertainment Providers
  • 1 - 100 Employee

  • Director, Marketing & Business Development for mmCineplexes

    • May 2017 - Aug 2020

    Leading the marketing team and assisting the CEO and COO with business development and branding projects for mmCineplexes - Malaysia's fastest growing cinema circuit.- Drive admissions nationwide via movie and cinema promotions- Integration of different cinema circuits via acquisition- Embark on halls upgrading with new formatsFilm Promotions:- Managing relationships with Film Distributors and Business Promotional Partners- Develop and execute creative and exciting campaigns Cinema Promotions:- Key touch point and managing various mall landlords

  • Senior Manager, Business Development for mmCineplexes

    • Nov 2016 - Apr 2017

• 

  TGV Cinemas Sdn Bhd

  • Kuala Lumpur, Malaysia

  • Manager - Marketing & Promotions

    • Feb 2014 - Jan 2015
    • Kuala Lumpur, Malaysia

    - Drive admissions to TGV Cinemas' 22 sites nationwide.- Plan and launch TGV Cinemas' expansion- Plan and manage Marketing & Promotions budget.Film Promotions:- Managing relationships with Film Distributors and Business Promotional Partners- Develop and execute creative and exciting campaigns - Securing sponsors’ support for promotional purposesCinema Promotions:- Launch of new cinema sites (opening of 3 new locations in April 2014 and 5 new locations in December 2014 alone)- Develop and execute soft launches, official openings and sustenance campaigns - Key touch point and managing various mall landlords

• 

  Golden Village Multiplex Pte Ltd

  • Entertainment
  • 100 - 200 Employee

  • Marketing Manager, Loyalty and Marketing

    • Jul 2013 - Feb 2014

    I am a highly energetic extroverted manager who is always on the lookout for ingenuity within the industry and finding ways to innovate and yet be creative in the way I go about my work and managing my team. I have outstanding EQ skills and can build networks easily both vertical within the industry and across industry boundaries when creating partnerships and alliances. I am a keen team builder who has excellent networker skills and is a superb communicator.

  • Assistant Marketing Manager, Loyalty & Marketing

    • Sep 2006 - Jun 2013

    Achieving and exceeding acquisition targets;Integral member of GV website development team;Ensuring timely updates of website;Instrumental in creating and implementing GV Movie Club loyalty programme;Develop advertising & marketing campaigns for GV Movie Club & Gold Class projects;Develop marketing collaterals for GV Movie Club & Gold Class;Develop and execute Gold Class F&B thematic premium movie screening events;Management of the membership programme on daily basis;Promoting creative & exciting ideas for movies’ promotions;Liaising with cinema location managers & staff for execution of promotions;Liaising with appointed Public Relations agency; Creating and implementing the launch of “Mr Popcorn” on Facebook and daily management of Facebook content;Managing and leading projects within pre-defined budgets;Securing sponsors’ support for promotional purposes; Working closely with movie distributors to secure members’ exclusive promotions;Management of web and print designers;Preparation of monthly reports showing membership spend volume;Planning and execution of road shows for membership acquisition;Selection of new CRM vendor in 2013 and in-progress to migrate and implement new system;Upgrade to CRM system built in-house by GV IT;Selection of CRM vendor and development of new MS CRM system with vendor & GV IT;Top 4 Finalist in first-ever CineAsia Marketing Achievement Awards 2010

• 

  American Express

  • Singapore

  • Partnership Executive

    • Mar 2006 - Sep 2006
    • Singapore

    Assist in Relationship Management of key local market accounts – Singapore Airlines, Raffles Holdings and EpiCentre;Liaise with Amex internal and SIA’s KrisFlyer to investigate PPS Club escalations;Identify and touch base with new Partners through networking/cold-calling;Identify potential Partners with good database for acquisition of Platinum Credit Card;Preparation of PowerPoint presentations/proposals;Prepared and briefed PPS Platinum Credit Card new promotion to telemarketing channel; In-Charge of monthly Partners’ billings; Collate monthly Partnership distribution report

• 

  Sentosa Leisure Group

  • Singapore

  • Sales Support Officer

    • Apr 2005 - Mar 2006
    • Singapore

    Supported membership department on daily basis;Handle members’ phone + email queries & feedback;Prepare weekly & monthly sales reports;Liaise with Marketing to update collaterals;Vet all external communications;Events planning & co-ordination;Liaison of promotional tie-ups with various Island Partners and servicing Loyalty Partners;In-Charge of Corporate membership;Development of new MS CRM system with IT vendor & Sentosa IT team

• 

  M1 Limited

  • Singapore

  • Customer Service Officer

    • Feb 2003 - Mar 2005
    • Singapore

    Awarded Certificate of Achievement for 3rd Quarter Special Individual Award, 2003;Awarded Service Model Call for July 2003;Committee member and the Host for Cluster ‘A’ Bash;Planning and executing SIS – Sales Into Service road show at Call Centre level