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I'm Jason Pritchard, an Executive Editor based in Farnborough, England. With over 8 years of experience in journalism and public relations, I currently lead the editorial content for eVTOL Insights, focusing on the electric vertical take-off and landing aircraft sector. My background includes roles as a Senior Account Executive at Garnett Keeler Public Relations and a Senior Multimedia Journalist at the Banbury Guardian, where I honed my skills in content creation, SEO, and audience engagement. I hold a degree in History and Journalism from De Montfort University and a Level 3 Certificate in Journalism from Warwickshire College. I'm fluent in English and have a passion for storytelling, research, and building relationships within the aerospace industry.

Credentials

  • National Qualification in Journalism (NQJ)
    NCTJ TRAINING LIMITED
    Dec, 2013
    - Apr, 2026

Experience

    • United Kingdom
    • Media Production
    • 1 - 100 Employee
    • Executive Editor
      • Apr 2022 - Present

    • Editor
      • Apr 2020 - May 2022

      I lead the editorial content for www.evtolinsights.com, one of the leading news sources in the growing eVTOL (electric vertical take-off and landing) aircraft and urban air mobility markets. As well as updating and maintaining the website with daily news, I'm responsible for uploading content with SEO to our social media channels and recording and editing short one-minute videos for our YouTube channel. I'm also tasked with sourcing key speakers from across the aerospace and aviation sectors to feature in our popular podcast series. I am a member of the Vertical Flight Society's eVTOL Writers' Group and moderated key discussions with industry speakers across the ecosystem and in January 2020, I researched, planned and wrote the first annual edition of the eVTOL Insights Power Book - a definitive list of the industry's leaders, innovators and influencers. My main responsibilities include:Researching, sourcing and creating news stories, ensuring there is a daily flow of content uploaded to the websiteMonitoring all social media channels (Instagram, LinkedIn and Twitter) and drafting content which is uploaded each day, making sure it is relevant for the target audienceDeveloping close working relationships with senior aerospace and aviation expertsProactively searching for off-diary features and generating thought leadership pieces to pitch to manufacturers and other companies working within the eVTOL and urban air mobility market

  • Garnett Keeler Public Relations Limited
    • Carshalton, Greater London, United Kingdom
    • Senior Account Executive
      • Nov 2016 - Mar 2020
      • Carshalton, Greater London, United Kingdom

      I was part of a passionate team working for clients in the automotive, distribution and logistics, contract hire, rental and fleet management sectors. Core responsibilities: Researching, creating and writing accurate, well-written and engaging copy that support clients' key messages, for circulation in key media titles. Working with account managers and directors on a daily basis and keeping work in progress charts updated with new leads and potential feature opportunities. Proactively thinking of creative and newsworthy ideas for features, thought leadership and opinion pieces and pitching them to key journalists and editors

  • Blackball Media LTD
    • Gosport, Hampshire, United Kingdom
    • PR Account Executive
      • May 2016 - Oct 2016
      • Gosport, Hampshire, United Kingdom

      I was part of a dedicated team providing automotive PR coverage to car dealers, travelling across the country to identify, research and write releases to be issued to the local, national and trade press.My day-to-day responsibilities included working autonomously and maintaining and updating the weekly Nissan Insider bulletin page every week, which is sent to more than 4,000 people.I was also tasked with working to strict deadlines every week and working for different clients to ensure a steady flow of content.

    • Newspaper Publishing
    • 1 - 100 Employee
    • Senior Multimedia Journalist
      • Dec 2013 - Mar 2016

      I joined the newspaper as a trainee reporter after successfully completing my pre-NCTJ qualifications and a work experience placement. I undertook a two-year programme to build up my logbook - which consisted of topics such as education, politics, crime and human interest. I successfully passed my senior NCE exam in November 2013 which included news writing, interview and news report exams. I covered a series of serious stories including murder trials and breaking stories in Banbury, to interviewing British golfer Lee Westwood, entrepreneur Duncan Bannatyne and former Dire Straits member Chris White. My key tasks included:•Working effectively in a small team to deliver strict deadlines every day. •Conducting interviews, both in person and on the phone. •Building a comprehensive contacts list and develop working relationships with key people. •Thinking of effective ideas to help drive digital growth online and print sales. •Managing a busy news patch and bringing in off diary stories.

    • News Reporter
      • Aug 2010 - Dec 2013

Education

  • 2006 - 2009
    De Montfort University
    History and Journalism, 2:1
  • 2009 - 2010
    Warwickshire College Group
    NCTJ Level 3 Certificate in Journalism, Journalism
  • 2004 - 2006
    Banbury School
    A Level
  • 1999 - 2004
    Banbury School
    GCSE

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Industry Focus. “Media Production”

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