Experience

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  MRY

  • United States
  • Advertising Services
  • 100 - 200 Employee

  • Associate Director, Social (through 7/23)

    • Jan 2018 - Present

    An all-encompassing role leading social strategy and creating content for National Grid, plus leading client service (2017 – 2020). Social and content strategy for GNC Beyond Raw and Porsche North America. Internal thought leader via blog management and weekly newsletter.● Grew business revenue for fiscal years 2021 – 2023 across multiple clients.● Led social content strategy and content copywriting/editing for clients, coaching and mentoring junior staff.● Built social community management infrastructure and content, including from-scratch instances of Sprinklr and Sprout Social.● Developed and led in-house editorial content team of six newsletter copywriters.● Developed Do Not Read Until Monday newsletter, writing weekly content for ~100 employees, basis for three client newsletters. Distributed with MailChimp and Hubspot.● Copywriter, editor and curator of MRY blog content utilizing Wordpress and Squarespace.Clients: Reckitt Benckiser (Mucinex, Airborne, MegaRed), BNY Mellon, National Grid, Adobe, Hess, Bud Light, Hulu, Bridgestone, Firestone, Aflac, J&J (Listerine, Band-Aid, Visine), VisaPart of award-winning teams for National Grid and Adobe campaigns.Internal awards for thought leadership and innovation.

  • Associate Digital Strategy Director

    • May 2014 - Dec 2017

    Oversaw search, community management, and media education. Earned a National Grid Chairman’s Award for Social Strategy and Content. On the Cannes Lion-shortlisted team for Adobe’s “Make it with Creative Cloud.”● Grew holiday E-commerce site from $0 to over $1M online revenue.● Grew audience 50.4% in six months; 119.3% in 18 months.● Improved positive sentiment 104.9% in six months.● Built media education platform for 300 employees.

  • Senior Media Manager, Search / Senior Community Manager

    • Oct 2012 - Apr 2014

    SEO role for Carlson Rezidor, including content creation, copywriting and graphic design. Community Management role included social strategy, copywriting, and social account management for Mucinex. Received internal awards for innovation and knowledge-sharing initiatives.● Managed technical and content SEO programs for Carlson Rezidor (Radisson) Hotels, resulting in an 11% increase in traffic, or about 300,000 visits annually.● Increased social engagement by 13.7% for Reckitt CPG.Other projects included:● On-and off-site content writing and editing for search ● Keyword research and content strategies● Website technical SEO audits and web development guidelines for SEO● Graphic design and content development ● Link-building via social media and content publishing platforms, and blogger/influencer outreach● Organic search reporting● MRY Blog and Tumblr content copywriterClients included Carlson Rezidor Hotels (Radisson, Park Inn, Club Carlson), Hess, National Grid, MSG Networks, BNY Mellon, Moleskine, Weleda

• 

  LBi

  • United Kingdom
  • Advertising Services
  • 700 & Above Employee

  • Media Content Team Leader

    • Sep 2011 - Sep 2012

    - Led team of 9 media content writers through a departmental reorganization- Worked with SEO account managers to determine search-optimized content strategy and managed content- Copywriter / editor for on- and off-site SEO content (web page copy, blogs, news articles, meta info, et al) and managed process- Worked directly with clients for strategy and delivery of news and blog content- Copywriter, editor and manager of agency's industry news section; copywriter for agency blog- Copywriter / editor of weekly industry newsletter- Regularly delivered SEO and copywriting trainings for colleagues and as a product for clients.Partial Client List:TRAVEL: British Airways, Emirates, Etihad Airways, Redspottedhanky, South Africa Airways, Interparking GroupHOSPITALITY: Carlson Rezidor Hotels (Radisson Blu, Park Inn), Days Inn, Ramada, Premier Inn, Macdonald Hotels, Guoman/Thistle Hotels, Jumeirah, MalmaisonRETAIL: Marks & Spencer, Debenhams, Tesco, Shop DirectFINANCIAL SERVICES: Barclaycard, Marks & Spencer Money, Royal Bank of Scotland, NatWest, Admiral Group (Admiral Insurance, Elephant Insurance), SaxobankTECHNOLOGY: Skype, Rackspace, GroupMe, Fasthosts, Pitney BowesUTILITIES: British Telecom, npowerAUTOMOTIVE: Belron (Safelite, Autoglass)

  • Senior Media Copywriter

    • Aug 2010 - Sep 2011

  • Media Copywriter

    • Dec 2009 - Aug 2010

• 

  The Skinny

  • Edinburgh, Scotland, United Kingdom

  • Features Writer

    • Jun 2008 - Apr 2011
    • Edinburgh, Scotland, United Kingdom

    Writer and reporter for international acts (The Hold Steady, of Montreal) and new Scottish artists (Lady North, PAWS) for this over 50,000 circulation national magazine.

• 

  Edinburgh University Press

  • Marketing and Editorial Intern

    • Jan 2007 - Dec 2007

    Conducted marketing campaigns and served contracts to authors, in addition to some sales and production duties.

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  Western Herald

  • Editor in chief

    • Jan 2005 - May 2006

    Managed an Editorial staff of 70+ editors, writers and administrators for Western Michigan University's daily, student-run newspaper.