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Jason Morales, a seasoned executive with over 12 years of experience in sales leadership, drives results-driven strategies at Honeydrop. Previously, he spearheaded key account management and district sales leadership roles at Frito-Lay, Budweiser Brewing Company APAC, and FRITO LAY, fostering exceptional customer service, driving sales growth, and implementing process improvements. As a seasoned operations professional, Jason has successfully managed teams of up to 24 warehouse staff members, coordinated payroll, and ensured product availability. He has also developed and executed marketing strategies, promotional events, and distribution systems to enhance customer satisfaction and drive business objectives. Jason holds a Bachelor of Business Administration degree from Baruch College, providing a solid foundation in accounting and business management.

Experience

    • Sale Director
      • Jul 2011 - Present

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Key Account Manager
      • Mar 2008 - Jan 2011

      Planned and coordinate reset using IRI category data. Conducted weekly meetings with district sales. Utilized business tools to achieve sales objectives and develop personnel management. Executed marketing strategies and promotional events, weekly and monthly.

    • District Sales Leader- Small Retail store and Supermarkets
      • Jan 2007 - Feb 2008

      Managed two different districts; a team of fourteen route sales representative for small format and team of twelve sales representative for Large Format. Executed marketing strategies for seasonal and promotional events. Implement and improved route changes to better service customer seven days a week. Led the transition of new distribution system - "Pre-pick" systemSignificantly increase service standards

    • Facility Operation Manager
      • Feb 2005 - Dec 2006

      Developed a new product workflow to get products picked faster. Conducted weekly meetings to improve picking accuracyCollaborated with the sale team to improve back order issues. Created new procedures to improve distribution performance.

    • District Sales Leader, Supermarket Channel
      • Mar 2003 - Jan 2005

      Managed a team of 14 route sales representative.Analysis weekly sales trends and product distribution to obtain short and long term goals.Provided coaching to route representative to create displays in key locations throughout the supermarket. Provided direction and guidance and implemented a standard operating procedure for the underperforming teams.Mentored New district sale leader to take over my postion.

    • China
    • Manufacturing
    • 700 & Above Employee
    • Territory Sales Manager
      • Jun 1999 - Jun 2002

      Managed a team of nine sales representative and seven merchandisers. Interviewed, hired, and trained new prospective employers and delegated various work responsibilities. Capitalized on information technology provided by the company to sell programsProvided leadership to sales team implementing customer service objectives. Conducted route rides ever week. Managed a marketing budget, nine trucks and seven vans.

    • Operations Supervisor
      • Mar 1996 - Jun 2002

      Managed twenty four warehouse staff members.Coordinate timesheets and perpared payrollCollaborated with sales management to assure product availability. Maintained and counted warehouse inventory daily. Implemented a parking summons prevention program.

Education

  • Baruch College
    Bachelor of Business Administration - BBA, Accounting and Business/Management

Suggested Services

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Industry Focus. “Retail”

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