Bio
Experience
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United States
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Truck Transportation
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1 - 100 Employee
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Chief Operations Officer
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Sep 2009 - Present
Manage day-to-day activities for the company as well as all operations management. Supply chain management duties include product order and acquisition, forecasting, and product pricing. Manage and direct a wide range of strategic planning, financial analysis, and organizational management functions. Currently functioning as company CMO by handling all company marketing, advertising, and product branding program design, implementation and management from concept to completion.● Coordinated marketing strategies for three major product brands to ensure maximum effectiveness of advertising and sales promotions.● Accountable for total P & L for entire organization.● Managed 42 individual national distributors; sales management, marketing efforts and inventory management.
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Director of Operations
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Sep 2006 - Sep 2009
Took initiatives to research new products, analyze the market, establish positive public relations, and enhance coverage/exposure for new products. Provided front line point of contact for all customer relationships, complaints, and disputes. Position is a direct report to the CEO and President.● Developed sales presentation portfolio for salespeople and distributors to communicate unique product features for three product lines.● Wrote long-range marketing and business plans, identifying distinct strategies for co-branding products.● Assumed full creative and management-control of all corporate marketing campaigns.
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Sales and Marketing Manager
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Dec 2001 - Sep 2006
Tracked retail sales at the customer level, forecasting, point of sales analysis, vendor margin inventory, tracking trends and the history of products, matching goals based on sales forecasts, competition comparisons, adjustments, and pricing schedules. ● Conducted sales training seminars.● Wrote proposals and made presentations to clients and owners.● Consistently met or exceeded individual and team sales goals.● Contributed to a 171% growth in total corporate sales.
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Systems Technology Manager
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Nov 2000 - Dec 2001
● Developed websites for company intranet. Designed, developed, and implemented new web interfaces, graphics, and layouts.● Designed national retail inventory ordering spreadsheets and helped to place inventory product orders for the national retail business unit.● Managed retailer MS Access database with over 100,000 lines of data for over 35 different retailers.
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National Retail Coverage Manager
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Aug 1999 - Nov 2000
Managed RF engineering transmitter site installation decisions to protect National Retail sales interests. Utilized marketing and demographic data including topographical considerations, number of retailers impacted, and impact on other business divisions in the company in site evaluation decisions.● Designed paging coverage maps with ArcView GIS for point-of-sale handouts in 35 different National Retail accounts.● TechSphere liason to manage and represent department interests in RF engineering transmitter placement.
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PageMart
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Dallas/Fort Worth Area
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National Retail Regional Trainer/Merchandiser
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Dec 1996 - Aug 1999
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Dallas/Fort Worth Area
Responsible for training curriculum and material development and design used to increase sales. Implemented creative sales contests and incentive programs used at various retailers. Conducted intensive hands-on training of new and current employees at retail store locations. Summarized training session feedback and developed proposals for training enhancements to be used by other trainers around the country. Made sure merchandising was up to planogram and was displayed to most effectively sell the product.● Serviced accounts in Dallas/Ft Worth, Texas and New Orleans, Louisiana territories. Restocked sales and marketing materials; reorganized display cases and stock drawers; monitored inventory.● Responsible for 240 National retail locations including but not limited to: Radio Shack, Target, Best Buy, CompUSA, Fry's Electronics, Eckerd's, Office Depot, and Office Max.
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PageMart Wireless
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Dallas/Fort Worth Area
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National Retail Coordinator
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Feb 1995 - Dec 1996
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Dallas/Fort Worth Area
Supported senior management, performing computer functions, handling mailings, and preparing daily reports. Directly responsible for special departmental projects. Reported on national retail department pager orders, shipments, and month ending shipment reports.● Assisted Operations Manager and National Retail sales managers on timely and accurate product forecasts.● Conducted demographic research to facilitate the development of various marketing and advertising programs.
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PageMart
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Dallas/Fort Worth Area
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Customer Service Representative
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1994 - 1995
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Dallas/Fort Worth Area
Performed all aspects of customer support, including answering telephones, coordinating special promotions, and providing details for products and services. Handled inbound sales duties, including order entry processing and fulfillment. Resolved billing questions and disputes, initiated customer calls, and performed data entry.● Consistently processed all sales contracts and pager activations without errors.● Produced special reports as requested by departmental management.● Performed duties in a team environment while completing specific job functions and making decisions that were in the best interest of the customer and the company.
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Education
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2010 - 2013The University of Texas at Dallas - School of Management
Masters of Business Administration (MBA), Marketing, Business Administration, Marketing, Leadership, Advertising, Management -
2008 - 2010The University of Texas at Dallas - School of Management
Bachelor of Science in Business Administration, Marketing Concentration, Business Administration, Marketing, Leadership, Advertising -
1991 - 1995University of Oklahoma
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1988 - 1991South Garland High School
Highschool Diploma
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