Experience

• 

  DIVE Studios

  • Seoul, South Korea

  • Director of Business Development

    • Mar 2024 - Present
    • Seoul, South Korea

• 

  CJ ENM America, Inc.

  • United States
  • Entertainment Providers
  • 1 - 100 Employee

  • Executive Director Of Partnerships & Sales

    • Mar 2023 - Mar 2024

  • Director Of Partnerships & Sales

    • Jun 2021 - Mar 2024

    - Lead all Sales and Partnership initiatives for CJ ENM America; sold and reached 176% of annual sales target in 2022- Generated $1.2M in sales revenue for flagship event, KCON LA, resulting in nearly 3 billion impressions across all KCON 2022 LA partnerships- Recorded the first sponsorship with a US-based sponsor for MAMA AWARDS- Strategically plan, sell, and execute brand partnerships across CJENM properties, including Media, Conventions/Festivals, Livestreams, Social/Digital content, Influencer Campaigns, Custom Branded Campaigns, and Grassroots fan ambassador programs (INSSADA.com)- Manage the full-funnel business relationships with new and existing clients across all partnership phases (Sales, Post-Sales, Planning, Execution, Reporting)- Drive marketing strategy and lead all partnership operations post-sale, ensuring all details of the partnership were met from ideation to execution.

• 

  Ayzenberg

  • Pasadena, California, United States

  • Senior Social Media Analyst & Strategy

    • May 2020 - Jun 2021
    • Pasadena, California, United States

    -Lead analyst for Microsoft Xbox, leading highly visible, data-driven projects that directly impact client's social strategy-Leveraged owned content analyses to provide executable creative strategies, aligning closely with client goals to maximize campaign performance-Analyze audience social engagements & behaviors to inform holistic, platform-specific content delivery strategies across Facebook, Twitter, Instagram, TikTok, YouTube, and Snapchat (56M Followers)-Regularly update monthly benchmarks and performance projections across all phases of creative strategy, i.e. ideation, execution, reporting

• 

  SMASChat

  • Founder/Host

    • Apr 2020 - Jun 2021

    Founder & Host of weekly Twitter Chat, Social Media Strategy & Analytics Chat (SMASChat).

• 

  Online Trading Academy

  • Irvine, CA

  • Franchise Marketing Account Manager / Consultant

    • Aug 2018 - Feb 2020
    • Irvine, CA

    Data-driven consultation with independent Franchise Owners across the Online Trading Academy franchise network. -Manage direct relationships with individual franchise business owners across network of 40+ franchise locations to help franchise owners make smarter marketing decisions that have a direct impact on the overall success of their businesses-Directly impacted revenue growth (~20%) and marketing efficiencies/ROI (~30%-50%) for multiple franchise locations (Houston, Orlando, Tampa Bay, Sacramento, San Jose, Salt Lake City)-Create quarterly marketing plans, and optimize monthly marketing budgets against the clearly-defined plan across a multi-channel marketing mix (Direct Mail, Digital Marketing, Radio, TV)-Consult owners on smart event management and scheduling: recommend franchise owners with specific opportunities to do incremental remote events to maximize reach and revenue outside of brick-and-mortar locations-Work closely with the Marketing Channel team to ensure efficient execution and measurement of new and existing marketing initiatives-Work closely with Sales Support Managers to maximize business efficiency of franchisees-Provide owners with regular performance reports against clearly defined marketing and sales KPI's-Help manage internal analytics and measurement reports that tracks daily/weekly/monthly/quarterly performance across franchise network

• 

  Wasserman Media Group

  • Los Angeles, CA

  • Manager/Social Media Strategy & Analytics, Properties

    • Apr 2014 - Aug 2018
    • Los Angeles, CA

    -SPONSORSHIP MEASUREMENT/STRATEGY: Developed the Wasserman Cross-Channel Measurement Platform: an Excel-based measurement and valuations tracker for variety of clients/sponsor(s), measuring exposure value across all digital/broadcast platforms, including TV Highlights, TV Broadcast, Social Media, Digital Media, TV Audio-RATE CARD ANALYSIS: Analyzed professional sports teams' digital & social media rate cards to guide sponsor packaging/pricing strategies. Helped teams with creating tiered valuations for sponsored content. Optimized rate cards to inform new sponsorship opportunities and maximize revenue potential.-SOCIAL ANALYTICS LEAD: Leverage analytics to provide clients with data-driven solutions and strategic recommendations around social/digital strategies, including content optimization, content strategy, campaign support, and partner exposure optimization; help clients to maximize engagements and audience growth across their social channels through detailed audit of social/digital channels.-In-house social/digital media analytics and strategy expert. Run point on all social and digital media reporting for NBA, NFL, NASCAR clients. Expert knowledge of owned vs. earned social measurement, including native social analytics, earned listening measurement, and competitive benchmarking.-Expert in industry-known measurement tools, i.e. Crimson Hexagon, NetBase, Radian6, Zoomph, CrowdTangle, Meltwater, Omniture, TVEyes, Scarborough, Nielson, Google Analytics. - Expert knowledge in social/digital media platforms, including Facebook, Twitter, Instagram, Snapchat, YouTube, Snapchat, Pinterest.-Highly proficient in Microsoft Excel, Microsoft PowerPoint and data visualization tools, i.e. Tableau-Monitor and analyze paid promotions across Facebook, Twitter, YouTube, and Instagram

• 

  Ayzenberg Group

  • Social Media Analyst/Strategist/Community Manager

    • Nov 2011 - Jan 2014

    -Extensive listening and performance reports during high-traffic events (i.e. Launch Support)-Social analytics and strategy for top-tier clients, including Yahoo!, EA Games, EA Sports, Microsoft (XBOX), and Disney-Market research to understand latest trends and buzz to optimize evolving content strategy. Ensure that we are timely on cultural events or trends to maximize reach and engagements-Monitor engagement on social channels to evaluate community’s voice and what drives the audience to interact. Leverage sentiment analysis to help clients understand campaign health and pivot against user sentiment