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Jason Harless
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- Program Evaluation
- Program Development
- Grant Writing
- Public Health
- Public Speaking
- Show all
Bio
Credentials
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Learning Conversion Copywriting
LinkedInJun, 2022- Apr, 2026 -
Marketing Tools: Automation
LinkedInJun, 2022- Apr, 2026 -
SEO: Videos
LinkedInJun, 2022- Apr, 2026 -
Social Media Marketing Strategy: TikTok and Instagram Reels
LinkedInJun, 2022- Apr, 2026 -
Learning to Write Marketing Copy
LinkedInMay, 2022- Apr, 2026 -
SEO: Link Building
LinkedInMay, 2022- Apr, 2026 -
Advertising on LinkedIn
LinkedInMay, 2021- Apr, 2026 -
Learning HubSpot CRM
LinkedInSep, 2020- Apr, 2026 -
Improving Your Listening Skills
LinkedInMay, 2020- Apr, 2026 -
Developing Executive Presence
LinkedInJan, 2019- Apr, 2026 -
Impromptu Speaking
LinkedInJan, 2019- Apr, 2026 -
Improving Your Focus
LinkedInDec, 2018- Apr, 2026 -
Strategic Thinking
LinkedInDec, 2018- Apr, 2026
Experience
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Senior Copywriter
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Jul 2022 - Present
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iHire
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Maryland, United States
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B2B Digital Marketing Specialist
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Nov 2020 - Apr 2022
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Maryland, United States
• Created long and shortform content with topics ranging from how to manage a remote work force to DEI-related articles, which led to increased website traffic and generated sales leads.• Lead B2B social media strategy on LinkedIn, Facebook, and Twitter, and created iHire for Employers, a new LinkedIn showcase page for employer engagement.• Developed copy for Google, LinkedIn, and industry-focused ad campaigns, and utilized split testing to dial in messaging, drive down ad cost, and increase engagement.• Used iHire’s proprietary CMS to create articles and landing pages, using techniques such as A/B and three-way testing, to drive site registration and purchases.• Wrote personalized welcome, retention, and win-back email copy targeting HR and management titles, specific industries, and various levels of management.• Produced and managed two monthly B2B webinar series aimed at customer retention and mid-funnel lead gen, plus grew registration from less than 100 users per month to a February 2022 high of more than 850.• Managed virtual and in-person trade shows, including supporting booth staff, producing pre-show mailers, training staff on virtual platforms, and shipping materials to conferences. • Scripted, creative-directed, and managed the development of customer-facing platform tutorial videos.• Directed, filmed, and edited a seven-part internal video tutorial series on building the iHire conference booth.
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United States
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Higher Education
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700 & Above Employee
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Communication Specialist
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Apr 2015 - Jun 2020
● Created and maintained relationships with key reporters at tier-one, trade, and women-focused media outlets using Cision and managing PR contractors to land over 400 unique media articles, 15 op-eds, and 2 NYT Letters to the Editor (LTE) in 2019 alone.● Managed day-to-day and campaign-focused social media engagement (Twitter, Facebook, LinkedIn) to increase visibility, and curate media and advocate relationships, which for one program, @ANSIRH, increased their Twitter follow from less than 200 to well over 5,000.● Designed, developed, and maintained websites for programs within the university using WordPress and Drupal CMSs. Utilized Google analytics, stakeholder interviews, Hotjar heat sensing analysis, user surveys, Treejack, and other tools to improve user engagement and experience. ● Developed issue briefs, infographics, share graphics, and other content for academic programs, which led to an invitation to participate on national design campaigns for 2 Supreme Court cases.● Developed an internal communications program to build community through annual summaries, quarterly stakeholder updates, and weekly program-wide media and social media digests.● Co-wrote, copy-edited, and formatted dozens of grant applications for public funders, such as the National Institutes of Health and the National Science Foundation, and the American Heart Association, and private organizations, resulting in millions of dollars in research funding.● Created video content, including scripting, creative directing, casting, filming, editing, and subtitling in 4 languages, for delivery on multiple platforms and at live conferences around the world.
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Project Manager and Communication Associate
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Feb 2009 - Apr 2015
Created and managed social media channels (Facebook, Twitter, YouTube).● Developed the PRHE website and utilized analysis from Google Analytics to improveengagement.● Provided monthly reports, funder reports, and developed regular outreach to stakeholders.● Assisted with video creation, including budgeting, casting, filming, editing, andpost production.● Managed 8 program listservs.● Managed administrative responsibilities for an NIH multiple-facility center grant, including managing meetings and webinars for internal and external stakeholders, Program Officer reports and site visits, and developing branding and collateral for the center.● Co-authored and copy-edited grant proposals for a $10 million+ portfolio.● Managed the Reach the Decision Makers fellowship - a year-long, multi-disciplinary training (Project management; 5 years).
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Education
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Indiana University Bloomington
Bachelor's degree, Anthropology
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Industry Focus. “Public Policy”
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