Experience

• 

  Endgame Marketing

  • Greater Boston Area

  • Founder | Strategist

    • Oct 2018 - Present
    • Greater Boston Area

    For over 2 decades I have been a part of the agency world, not only in the form of creating and implementing strategy but also running the nuts and bolts of an agency as a COO. This gives me a unique ability to not only be able to implement marketing solutions, but also have a deep understanding...

• 

  CerconeBrown

  • Boston, Massachusetts, United States

  • Strategic Advisor | COO

    • May 2019 - Present
    • Boston, Massachusetts, United States

    CerconeBrownCompany is a PR and Digital Marketing agency in Boston and New York. Our strength is creating experiences that bring brands to life, and drive consumers to action. Our heritage is in public relations and brand positioning, but today our programs are an integrated mix of social media a...

• 

  Getfused

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Strategic Advisor | Sr. SEO Specialist

    • Dec 2021 - Present

    My high level of knowledge of the SEO realm and a data-driven way of thinking brings the creativity and flexibility of marketing together with technical and complex infrastructures of all things digital.

  • Partner | Sr. SEO Specialist

    • Dec 2018 - Dec 2021

  • COO | Sr. Marketing Analyst

    • Aug 2010 - Dec 2018

    As COO at Getfused, I am responsible for overall internal strategic and operational initiatives across all departments including: Project Management, Marketing, Usability, Design, Development, Q/A and IT/Infrastructure. Operations & Finance- Successfully merged 3 companies- Increased sales production X6- Define and continually iterate corporate financial strategies- Define and Implement overall corporate direction- Define and iterating company benefits and HR policies- Responsible for interviewing, hiring and reviews- Responsible for the process behind training each focus area within the company- Facilitate and empower new and existing leadersMarketing- Define product-based services and facilitated in their initiation, growth and iteration once matured.- Architect technical based marketing solutions- Works with team to always show value to clients by taking a user centered, goal driven design to marketing campaigns with well-defined tracking and reporting measures.- Develop several methodologies to leverage social media data including customer sentiment, regional product demand and content piracy / license infraction detection.Project Management / Service Delivery- Manage projects with a team size of between 7 and 10 people. Projects included design, development, deployment, usability and marketing components. - Develop project road maps, timelines, milestones, set expectations with internal and external stakeholders and worked with the team to meet those expectations.- Directly manage project management team and act as a PMO- Work with project team to accomplish operational and fiscal goals - Work with clients and project managers to develop business, identify opportunities, create scopes and implement new work. - Successful management of digital projects ranging for website development, custom software / integration projects, digital and branding strategies, retainer management and marketing strategy deployments.

• 

  Core dna

  • Boston, Massachusetts, United States

  • Strategic Advisor

    • Sep 2021 - Present
    • Boston, Massachusetts, United States

    Core dna has developed a unified content and commerce platform that helps mid-market to enterprises companies scale their digital experiences.With a cloud native and API-first architecture, Core dna empowers digital teams to create experiences across platforms, channels and devices. With local of...

• 

  EZ Tech Group, Inc.

  • Westfield, Ma

  • Founder

    • Jan 2001 - Aug 2010
    • Westfield, Ma

    Founded a boutique digital agency specializing in SEO, web development and project management. Directly managed a group of consultants consisting of 6 developers, a Q/A, 2 Digital marketers and a bookkeeper. - Traveled the country architecting, presenting and implementing SEM strategies. - Deve...