Bio
Experience
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South Africa
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Entertainment Providers
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700 & Above Employee
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Conversion & Cross Sell
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Mar 2022 - Present
Responsible for the end-to-end creation, management and reporting of the customer lifecycle conversion journey. Acquisition to Retention journeys and Brand extension journeys. Maximizing return on investment and retention rates.Compilation and execution of briefs, projects and initiatives to support the cross-sell and conversion strategy for first-time deposit clients including all customer touch-points where alter interventions are needed. Copy and design included, with liaison with the Creative Studio.
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Sports Content Marketer
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Mar 2019 - Mar 2022
A role built around Communication & Strategic planning. Converting & analyzing customer data into a Sports Betting website that appeals to set target region. Major focused regions - Canada, New Zealand, Brazil, Chile, Finland & Norway. Duties extend into retention Mailers, SMS, Telegram & other communication mediums. Aiding in pushing new promotional ideas, copy & retaining customer base in a never ending sporting world.
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Customer Service Representative
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Jun 2016 - Feb 2019
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Education
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2012 - 2015Cape Peninsula University of Technology
Bachelor’s Degree, Graphic Design
Suggested Services
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Industry Focus. “Entertainment Providers”
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References
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