Experience

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  Rising Tide Sales

  • Chief Executive Officer

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  Rising Tide Sales LLC

  • United States

  • Chief Executive Officer

    • Aug 2021 - Present
    • United States

    Pet specialty sales agency that builds, enhances, connects and drives our clients to realize their full potential

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  Waypoint

  • San Diego County, California, United States

  • Area Vice President

    • Aug 2019 - Jul 2021
    • San Diego County, California, United States

    Rebuilt and managed Waypoint’s Food Service Business ▪ Responsible for over $3B in sales revenue▪ Restructured western region for sales and P/L improvement▪ Responsible for 7 General Managers and the sales organizations in CA, OR, WA, HI, AZ, UT, NV, MO, ID and AK▪ Responsible for New Business Development and client management▪ Developed and implemented strategies for the Commercial Chain, Non-Commercial and Distribution channels▪ Top clients: Tyson, Conagra, Ventura, Beyond Meat, Chobani, Land O ’lakes, Keurig Dr. Pepper, Sara Lee, Butterball▪ Achieved annual revenue growth targets through successful sales execution and strategy implementationAccomplishments▪ Led Waypoint’s Western region restructure and turnaround through evaluating current platform and implementing a performance-based sales culture▪ Implemented 5 Core Principle strategy during 2020 COVID that maintained profitability through the pandemic

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  Advantage Solutions: Sales, Marketing, Technology

  • Vice President of Sales

    • Aug 2018 - Aug 2019

    Rebuilt and managed Drug Channel Business ▪ Responsible for over $2.5B in sales revenue ▪ Managed Walgreens and Pet Channel vertical teams, responsible for sales & P&L▪ Responsible for senior level relationships, business development and retailer relationships ▪ Top Walgreens clients include Energizer, Edgewell, Idea Village, Vogue (J&J), LNK, Bayer, Church & Dwight, Smuckers ▪ Responsible for EBITDA objectives and sales revenue targets and profitable revenue growth▪ Implemented enterprise approach across the drug and pet channel

  • Division Vice President

    • Aug 2013 - Jul 2018

    Created and managed Pet Channel Division ▪ Built Pet channel to over 1 billion in sales, responsible for startup of this channel▪ Recruited by Advantage to build a best in class pet channel vertical for #1 category leading national brands ▪ Effectively developed and implemented productive strategies to build a high margin business unit that exceeded revenue and EBITDA targets in each year of development ▪ Business grew at 50-100% annual for 4 years, with increased EBITDA % and dollars▪ Focused on recruiting a highly analytical, and motivated team ▪ Collaborated with Advantage business units to build pet channel framework and infrastructure to include Marketing, SMARTeam, Advantage Merchandising Services and Sage Tree▪ Developed “creating a smarter vendor” platform to present and gain acceptance from pet channel big box retailers▪ Initiated communication and client crossover revenue within the enterprise

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  Church & Dwight, Co., Inc.

  • Greater San Diego Area

  • National Account Manager

    • Feb 2011 - Jul 2013
    • Greater San Diego Area

    Responsible for National Pet Specialty Channel Business ▪ Responsible for managing the strategic direction and growth of the Church & Dwight $200MM business ▪ Responsible for annual budgets for each retailer including monthly promotions and annual marketing plans▪ Partnered with Church & Dwight’s Trade Marketing director to develop and create marketing assets for all retail partners▪ Effectively handled new product launch phases such as distribution, marketing, speed to shelf ▪ Managed, hired and trained broker network Accomplishments▪ Awarded 2012 Petco Innovation Partner of the Year ▪ Awarded 2011 Petco Vendor of the Year

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  Chuck Latham Associates, Inc.

  • Senior Account Manager

    • Aug 2007 - Feb 2011

    Responsible for Petco Business ▪ Responsible for sales and profit growth for multiple brands ▪ Developed distribution, promotion, merchandising and pricing strategies▪ Conducted periodic performance analysis to adjust strategies and execution plan▪ Collaborated with vendors to develop sales tactics to gain secondary space including promotions and shelf positioning▪ Develop 360-degree marketing plans utilizing various tactics including new packaging, circular ads, end cap signage, clip strip signage, petnet articles, CRM mailings, email blasts

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  Landiscor Aerial Information

  • Marketing Consultant

    • Jan 2006 - Jan 2007

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  Vo-Toys, Inc.

  • Western Region Accounts Manager

    • Aug 2004 - Dec 2006

    Responsible for sales and management of west coast pet specialty distributors and regional accounts

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  Central Garden & Pet

  • Regional Sales Manager

    • Jul 2002 - Jul 2004

    Responsible for Pet Specialty sales and management of Four Paws pet products

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  Blair Television

  • Sales Associate

    • Jul 2000 - Jun 2002