Experience

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  MediaVision

  • London, England, United Kingdom

  • SEO Executive

    • Sep 2022 - Present
    • London, England, United Kingdom

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  Lilo London

  • Cape Town Area, South Africa

  • Technical SEO & Analysis, Account Manager

    • Jul 2015 - Sep 2022
    • Cape Town Area, South Africa

    - SEO Analyst / Technical SEO / Account Manager -Running multiple client accounts, creating custom reports to analyse performance each month and adjusting strategies to maximise visibility. Tools used include:- Google Analytics- Google Search Console- Google Data Studio- Google Sheets / Excel (for general analysis work, project management and custom data for reports) - I love a good spreadsheet.- Google Tag Manager- Screaming Frog Spider - excellent site scanning tool with custom parametersSEO tasks include keyword research, site audits, meta data creation and copywriting.I have experience with a variety of content management systems including WordPress (have some development experience here which helps identify site issues and make template changes myself), Magento and Silverstripe.Assisting the web development team with analysing new site builds, testing, making SEO recommendations, helping with content population, planning site migrations and implementing redirects.I have also been a Social Media Manager at Lilo, which allowed me to increase web site traffic growth and brand visibility for our clients - via creating original content and managing paid ad campaigns.

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  Cardboard Quest

  • Cape Town Area, South Africa

  • Co Founder

    • Sep 2015 - Sep 2020
    • Cape Town Area, South Africa

    An entertainment blog focusing on the popular board game industry. We present weekly news, reviews and other features. My contributions include web design, writing content and co-managing our social media accounts.http://www.cardboardquest.co.za/

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  New Horizon Distributors

  • Observatory, Cape Town, South Africa

  • Marketing / Human Resources

    • Jan 1999 - Jul 2015
    • Observatory, Cape Town, South Africa

    I started my career at New Horizon as an invoicing clerk, as well as performing various human resources / administrive work. I worked my way up and was eventually rewarded a position in marketing, while teaching myself new skills and tools such as Wordpress and the Adobe Creative Suite.I set about improving all New Horizon marketing materials to give them an updated and more professional look, which included: a logo redesign, a new website, e-mail campaigns and a complete overhaul of physical materials such as catalogues.

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  Wizards Books & Games / WizardsWarehouse

  • Observatory, Cape Town, South Africa

  • Sales / Marketing / Human Resources

    • Jan 1999 - Jul 2015
    • Observatory, Cape Town, South Africa

    At Wizards I fulfilled a variety of positions throughout the years, starting off as a part-time sales assistant. Other tasks I were involved in: Inventory management, planning and designing of marketing materials, human resources.I also took it upon myself to take over their social media accounts, helping to further build a healthy following through organic means, and improving sales via this medium.