Experience

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  52Launch

  • Director Marketing Strategy
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  SteadyCare, LLC

  • Marketing

    • Feb 2019 - Present

    Set budget and lead all marketing initiatives for branding, positioning, and business development. Responsible for tactical implementation, data analysis, lead generation projects, marketing automation, website, content, tradeshow collateral, and strategy planning.

• 

  Purple Fish Marketing

  • Rowley, MA

  • Owner

    • Feb 2012 - Present
    • Rowley, MA

    Helping businesses do better online. Complete digital marketing strategies using SEO, SEM, website, email, social, paid ads, Facebook advertising, audience and engagement building strategies. Amazon consulting services : product listings, listing optimization, product photos, brand registry, and ...

• 

  Wiley

  • Associate Director of Marketing

    • Jan 2020 - Nov 2023

    Marketing campaign quality and efficiency strategist that developed best practice training programs. Designed marketing campaign playbooks and templates, Led marketing transformation through best practice education and adoption of those strategies throughout the marketing demand center and Global...

• 

  Boston Interactive

  • Greater Boston Area

  • Marketing Automation Manager

    • Nov 2017 - Feb 2018
    • Greater Boston Area

    Responsible for managing all aspects of client marketing automation platforms: Hubspot, Pardot, and Mailchimp. Build workflows, emails, campaigns, and develop nurture strategies. Report on outcomes and present recommendations. Manage paid campaigns including paid social, Adwords, and Bing.

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  Barton Associates Inc.

  • Peabody, MA

  • Demand Generation Marketing Manager

    • Jan 2016 - Nov 2017
    • Peabody, MA

    Led project teams across content, design, and operations to craft and implement marketing campaigns. Utilized Business Intelligence platform to measure and deliver on KPIs. Exceeded revenue and lead goals through development and implementation of traditional and non-traditional markets for health...

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  VaultLogix

  • Danvers, MA

  • Demand Generation Marketing Manager

    • Mar 2015 - Dec 2015
    • Danvers, MA

    Rebuilt marketing strategies and campaigns from the ground up after the company underwent an acquisition. Responsible for establishing demand generation programs, website rebuild project, and management of a $500,000 annual marketing budget. Headed up efforts in Email Marketing, Marketing Automat...

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  Lux Research

  • Boston, MA

  • Marketing Manager

    • Jun 2012 - Mar 2015
    • Boston, MA

    Developed and managed a team of marketing professionals. Built inbound marketing strategy utilizing Hubspot including landing page creation, email marketing, and lead nurture workflows. Managed content and technical website updates and maintenance. Designed and built new website for annual Lux co...

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  Billerica Access Television, Inc.

  • Billerica, MA

  • Access Coordinator

    • May 2005 - Jun 2012
    • Billerica, MA

    Manage multiple projects simultaneously, design marketing materials and track results, brand television channels, plan community outreach initiatives, fulfill billing vouchers, coordinate events, design newsletter, ensure continuity with Executive Director, troubleshoot computer and video server ...

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  Regional News Network

  • Video Server/ Tape Operator

    • Apr 2004 - May 2005

    Responsible for on air live tape roll-ins, satellite uplink and downlink, maintenance of tape libraries, tape stock, and video server upkeep. Worked closely with Master Control Operator and Studio Technical director.

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  VH1

  • Freelance Grip

    • Mar 2004 - Mar 2004

    On location set assistant for VH-1 productions including “Totally Obsessed”