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Jason Alexander is a seasoned multimedia producer and pilot with extensive experience in video editing, advertising, and strategic planning. He has worked with various companies, including Air New Zealand, KOR Creative, and Dotsquare (Pty) Ltd, delivering high-quality digital content and multimedia solutions. Jason holds a degree in E-Marketing from the University of South Africa and has certifications in Understanding Business, Facebook Marketing, and Articulate Storyline 360.

Credentials

  • Understanding Business
    LinkedIn
    Jan, 2021
    - May, 2026
  • Advertising on Facebook: Advanced
    LinkedIn
    May, 2020
    - May, 2026
  • Facebook Marketing: Advertising
    LinkedIn
    Jul, 2018
    - May, 2026
  • Advertising on Instagram
    LinkedIn
    Jun, 2018
    - May, 2026
  • Learning Moodle 3.3
    Lynda.com
    Nov, 2017
    - May, 2026
  • Online Marketing Foundations
    Lynda.com
    Oct, 2017
    - May, 2026
  • Moodle 3.3
    -
    May, 2017
    - May, 2026
  • Articulate Storyline 360
    Lynda.com
    Apr, 2017
    - May, 2026

Experience

    • New Zealand
    • Airlines and Aviation
    • 700 & Above Employee
    • First Officer | Airline Pilot | Air New Zealand
      • May 2021 - Present

    • First Officer | Airline Pilot | Air Nelson
      • Jan 2019 - May 2021

  • KOR Creative
    • Auckland, New Zealand
    • Digital Media Executive | Multimedia Producer | Content Strategist
      • Oct 2017 - Jan 2019
      • Auckland, New Zealand

      KOR Creative is a specialist video and digital media production company based in Auckland, dedicated to producing high quality video and multimedia for strategic delivery on digital platforms.Fulfil the role of Digital Media Executive and Multimedia Specialist, skilled at understanding clients vision, scoping and working with a creative team to create and deliver quality engaging digital content.I project manage the projects from brief, to concept, to publishing. With a 15 year background in production as a director, producer, camera operator and editor, I understand what can be done in the sphere of digital production, matching outputs to clients vision. Advising clients of new technology and constantly looking for great ways to create and use content on digital platforms to achieve their business goals.Consulting, project scoping, conceptualizing and producing engaging visual media solutions, incorporating traditional and interactive visual multimedia. Client relationship and account management.Content marketing strategy and creation, I assist clients in creating content for campaigns on social media platforms. Working with web design teams and SEO specialists to put together a great digital strategy. Specialist at consulting and creating online e-learning courses and interactive video for marketing purposes, using Articulate Storyline and Rise.

    • Commercial Pilot |B Category Flying Instructor
      • Jun 2018 - 2019
      • Whanganui, New Zealand

    • Multimedia Producer
      • Sep 2016 - Sep 2017
      • Auckland

      I fulfil the role of a multimedia content producer and production manager.Video, audio and animation production and consulting.In house digital content creation for online video platforms to build online presence.Digital marketing campaigns on social media platforms.Creating video case studies using video journalistic techniques to be used for marketing purposes.Training video and content production for online learning.Digital marketing campaigns and analytics.Business development, presentations and multimedia.

    • South Africa
    • Media Production
    • 1 - 100 Employee
    • Multimedia Specialist | Multimedia Production | Business Unit Manager
      • Sep 2009 - Sep 2016

      Dotsquare is a media agency and the preferred supplier of corporate communications, online video content and web media for KFC Africa and various corporate clients.Following a successful merger with Dotsquare Corporate Image Managers, I was invited to head up the multimedia division.My primary role is that of the multimedia production and media project manager.I oversee the conceptualisation and production of multimedia production, visual communications and training content for the KFC brand.Director/ Producer of variety TV inserts and online web content for cable television channels such as Channel O Africa and Vuzu TV.AchievementsSuccessful and on-time execution of KFC online video content every month, to fall in-line with national product launches; 4 to 5 projects per month. The content is uploaded to the international Learning Zone e-learning platform and has earned plaudits in the global KFC system. Co- conceptualisation and production of online internal communications, communicating upcoming product launches and brand communication to a system incorporating 800 KFC outlets. Awarded with a Colonel Award for intentionality by the Chief Operations Officer-Jason Kerr. Recognised by CEO of KFC Africa, Doug Smart on numerous occasions, for marketing, training and development video productions that captured the heart of the brand.Produced numerous behind the scenes web content productions that channel managers later elected to broadcast on continental TV platforms due to the quality of the story and content. Produced the first television programme to showcase the sport of aerobatics on national television. Multimedia Producer of the Sky Grand Prix of Aerobatics held in 2016. All media elements and coordination of technical crew. Responsible for the profitability of the business unit.

    • Managing Director | Multimedia Production Manager | Dotsquare Audiovisual
      • Jul 2006 - Sep 2009

      Dotsquare Audiovisual was a boutique media production company specialising in corporate video and audio productions and the development of unique productions to client requirements.My role was as the Managing Director and also the Chief Media Producer. My experience in professional studio music production and a passion for creative arts, led me to the opportunity of setting up an audiovisual production company with the Dotsquare group of companies. Responsible for the oversight of the production team, creation of new income streams and business development and executive account management.AchievementsSetting up of the company from scratch as well as the audio visual production system, incorporating Avid editing suites and a recording studio. Sourcing of all equipment and building a production team.Production of corporate video and audio productions for large corporate clients.Event management from store level activations to national conferences in large venues seating 500 - 1000 people.Set up of the Squarewave Records record label and produced a niche’ national music talent search concept called Squarewave Sessions, adopted by KFC to reach their youth target market.Project leader, producer and conceptualiser of video and animation content for the initial rollout of KFC e-learning platform, “The Learning Zone”. This initial rollout coincided with the global launch of the KFC e-learning platform and we produced all KFC content for the African rollout.First company in South Africa to successfully create KFC video learning content for the unique South African market. Was able to successfully convert highly complex text training material from the USA and assimilate it into easy to understand visual content. Produced audio content and radio ads for KFC franchisee in-store radio platforms.Store level advertising activations with a crew of 10 to promote local outlets and store openings, incorporating sound and event management.

  • Lanseria Flight Centre
    • Grand Central Airport
    • Commercial Pilot|Grade 2 Flight Instructor
      • Dec 2012 - Sep 2015
      • Grand Central Airport

  • Babcock International Group - Africa
    • Grand Central Airport, Midrand, South Africa
    • Commercial Pilot | Grade 2 Flight Instructor
      • Oct 2011 - Dec 2012
      • Grand Central Airport, Midrand, South Africa

  • Pretoria Flying School
    • Wonderboom Airport, Pretoria, South Africa
    • Commercial Pilot | Grade 3 Flying Instructor
      • Sep 2009 - Oct 2011
      • Wonderboom Airport, Pretoria, South Africa

    • Operations Manager | Advertising Manager
      • Jan 2002 - Feb 2005
      • Centurion, South Africa

      Imperium Franchise Holdings is an international restaurant franchising company and owner of the Barcelos brand with outlets in 16 countries. My role changed as the company developed.Following a career in professional music and a decision to enter the corporate world, I was invited to join the company in order to learn the business and prepare for a future senior management role, spending time in different divisions and gaining a wide variety of management and client facing experience in a franchising environment.I oversaw the development of quarterly advertising campaigns for the nationwide franchise system using outsourced services and producers for TV, radio and local store marketing activations. I developed a knowledge of advertising during this time and learnt the skill of effective and cost saving campaigns.

    • Professional Musician- Drummer/Producer
      • Sep 1996 - Mar 1999
      • Midrand

      While studying my LLB, I fulfilled the role of professional drummer and co-producer of professional live performances and studio productions. The band was successful on the cover music scene and a number of original tracks were play listed on various radio stations. Operated a recording studio and produced audio and visual productions. The band eventually became a part-time professional endeavour that allowed time to enter the corporate environment and then eventually led to the creation of a production studio.

Education

  • 2015 - 2016
    University of South Africa/Universiteit van Suid-Afrika
    Programme in E-Marketing, Digital Marketing
  • 2015 - 2016
    College of Digital Photography
    Advanced Photography and Photoshop workflow
  • 2007 - 2008
    Vega School
    Photography
  • 2000 - 2007
    University of South Africa/Universiteit van Suid-Afrika
    Legal Studies LLB,University of South Africa, Law
  • 2007 - 2009
    Babcock Central Flying Academy
    Commercial Pilot Licence, Multi Engine Instrument Rating, Instructor Rating Grade 2

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Industry Focus. “Airlines and Aviation”

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