Experience

• 

  Bucks County Technology Park

  • 4800 Street Road

  • Marketing Coordinator & Building Liaison, Bucks County Technology Park

    • Oct 2017 - Present
    • 4800 Street Road

• 

  Michael Francis Designs

  • United States
  • Graphic Design
  • 1 - 100 Employee

  • CEO and Director of Marketing

    • Mar 2017 - Present

    As CEO and Director of Marketing with Michael Francis Designs, I am responsible for the development and management of B2B, CRM, strategic planning, budget management, execution, and ROI tracking. I also oversee the planning, development and execution of Michael Francis Designs marketing and advertising initiatives. Our team is responsible for increasing sales through successful marketing using market research, pricing, product marketing, communications, advertising and public relations.- Developed entire marketing program including website, marketing materials, email blasts, CRM, B2B, budget, and measuring matrix.- Managed the marketing with emphasis on championing the brand and expanding the consumer base. Developed marketing communication plans that maintained brand integrity.- Oversee multifaceted marketing campaigns for consumers. I collaborated with our team to develop a customized vision from ground up for reach campaign. From copy to implementation, and then from marketing the campaign, finally to tracking ROI.

  • Marketing Director

    • Aug 2015 - Present

    At Michael Francis Designs, I oversee the marketing, advertising and public relations as it pertains to the brand/branding of the company, as well as the consumer.- Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.- Developing the marketing strategy for new and existing consumers.- - Working closely cross departmentally; enabling them to meet their objectives by providing them with appropriate tools, materials and presentations.- Guiding the day to day activities of the marketing, advertising and p.r. teams.- Manage social media presence to improve social media reputation and recognition.- Developing and delivering marketing and communications strategies for the organization.- Undertake continuous analysis of competitive environment and consumer trends.

• 

  Autism Cares Foundation

  • Bucks County, PA

  • Executive Administrator, Marketing, Operations

    • Jul 2012 - Oct 2017
    • Bucks County, PA

    With Autism Cares Foundation, I oversee all of the daily operations which include business management, operations and marketing. In this capacity, I have personally coordinated and executed multiple major corporate fundraising events including black tie galas, 5k/10k races, and over 800 social events for children, teens, and adults with special needs. I have also designed and implemented the development of all of our marketing plans, strategies and promotional material as well as promotions for products within the foundation. Under my administration, Autism Cares Foundation has been able to establish 2 locations within the community, developed a strong strategic plan, build a state certified habilitation program and has worked towards furthering their mission.