Experience

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  SmartDev

  • Vietnam

  • Marketing Manager

    • Oct 2022 - Present
    • Vietnam

    SmartDev was established in 2014 and was acquired by Verysell group in 2019 with the aim to become Top 10 Technology Companies in Vietnam. We are a Swiss company built and managed by highly experienced Europeans with a dedication to technical excellence, passed on to promising Vietnamese develope...

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  Color Ecommerce

  • Hanoi, Hanoi, Vietnam

  • Operations Manager

    • Aug 2021 - Aug 2022
    • Hanoi, Hanoi, Vietnam

    Set up a new remote team working in D2C Ecommerce (Print on Demand & Cross Border Ecommerce), providing apparel products & gifts for global customers via up to 5 Global brands. - Join Strategy Planning and implement Strategy with functional teams - Formulate working flows for all teams in...

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  APATO Ltd

  • Hanoi, Hanoi, Vietnam

  • Business Advisor

    • Apr 2021 - Jul 2021
    • Hanoi, Hanoi, Vietnam

    Joined the company in the Growth phase to expand the workforce from 100 to 200 people. There are 2 business units: one global website selling Print on Demand products; one brand as the Fulfilment Provider for Print on Demand sellers. - Coach both Tech & Non-Tech teams to apply Agile Methodolo...

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  Magestore – World’s #1 POS for Magento

  • United States
  • Software Development
  • 1 - 100 Employee

  • Senior Operational Specialist

    • Aug 2019 - Feb 2021

    Following Agile methodology and flat organization, in the last 2019, we made the decision to re-organize company with no-manager structure. 40 people were divided into 8 teams with different functions. With other 4 people, we form MageX team to take responsibility for all operational tasks at Magestore: - Inbound Recruitment: Renovate the recruitment website of Magestore career.magestore.com and develop the satellite site insights.magestore.com to attract potential audience to our company. - Thought Leadership Content Marketing: With several years in Marketing field, I apply the same method (CPP - Content Production Process) to extract know-how and insights of all subject matter experts in the company and bring to life. - 12 "Chân chất kể tất" webinars - A biweekly webinar to showcase all lessons that each team have learned in their works. https://insights.magestore.com/webinar-chan-chat-ke-tat- 5 Tek Talk offline events - A monthly event that encourages our beloved developers to step out of their comfort zone to explore the trending technology and practice Growth Mindset practices. Video Recap: https://www.facebook.com/magestorecareers/videos/2659114320766429/- Digital Transformation in People System @Magestore: With Agile & technological mindset and design thinking approach, we renovate the way we support People at Magestore from recruitment, onboarding, training and their working experience with Magestore. - Remote | Distributed work set up & Operation: Since April 2020, Magestore decided to return 500m2 office and become a truly remote organization with thoroughly different approach for all operational tasks at Magestore including: Administration, Employee Engagement, Working Performance, Recruitment & Development Talents. - Articles written by me to show off Magestore cultures, values and remote working style: https://insights.magestore.com/authors/jasmine & https://career.magestore.com/

  • Marketing Manager | Magestore POS - World's #1 POS for Magento

    • Nov 2017 - Dec 2019

    After the success of Magento extensions, Magestore found itself passionate about being expert in Omnichannel Retail. We started to RE-BRAND Magestore as the leading Omnichannel solution for Magento with PWA POS - an embedded POS that can leverage your sales both online & offline. - Rebrand Magestore as World's #1 POS for Magento in Website & Blog in only 1 month- Demand Generation & Lead Generation (thousand leads) with thought leadership content about POS & Omnichannel Retail. - Published "Omnichannel Retail Guide" - 6 chapters online & printed books (2019) via https://www.magestore.com/omnichannel-retail-guide/- Published "Formulate a winning Magento omnichannel retail" - 6 chapters (2020) via https://www.magestore.com/magento-omnichannel-guide/ - Shift mindset from Digital Marketing to Product Marketing with a lot of customer-centric activities that open eyes of digital marketers to more insights of customers, product development team & sales team. - Australia Customer Tour in 10 days across 5 cities visiting 7 customers. Bring up 10 Customer Success stories of satisfied customers in form of long text & video: Ministry of Bass (Adelaide) https://www.youtube.com/watch?v=2Xf3o6IkJH8 & Toy Playhouse (Melbourne) https://www.youtube.com/watch?v=03LWO9H4-sU- Brand the new proposition of Magestore in Magento Live Europe 2019 & showcase PWA POS for worldwide customers & Magento product team. - Find opportunity & support CTO to deliver SME (subject matter expert) talk in global events: Meet Magento Singapore; Meet Magento Schenzen. After 2 years, we have up to 400 customers worldwide including some famous brands: BLK (AUS), Mr Pet (Cananda), Esmokes (Sweden), Decathlon (Japan) ...

  • Marketing Manager | Magestore - The Most Innovative Extensions for Magento

    • Dec 2014 - Oct 2017

    Reaching the Top 3 best Magento extensions providers for Magento with a team of 12-15 members in Marketing department. We adopted Inbound Marketing very early. The whole department was divided into 3 small teams: Attract; Nurture & Convert. We did experience all best practices of Inbound strategies. - Product Marketing | Magento extensions to boost sales & manage store better- Sales Channel: Owned website & Magento marketplace - Website Optimization (VWO) with data driven dashboard & A/B testing hypothesis- Website Campaigns, Promotions & Administrations- Growth Hacking via Free Tool attracting thousands of customers - SEO Strategy with Top 1 buyer keywords: magento extensions, magento 2 extensions, magento one step checkout, magento affiliate...- Email Marketing (Sendgrid) & Email Automation (Customer.io)- Livechat & CRM (Zendesk, Zoho)- Branding Magestore both online & offline via sponsored booth in Magento events: Magento Imagine (Las Vegas), Magento Live Australia (2018), ...- Partnership Management with strategic partners like Magento, Paypal.

  • Hanoi Magento Meetup | Event Manager

    • May 2016 - Mar 2017

    Be the one who brought format Meetup for Magento Community in Hanoi. Raise up to 350 members via Meetup platform: https://www.meetup.com/fr-FR/Ha-Noi-Magento-Meetup/ and proudly join the Magento Community in Meetup with more than 200 groups: https://www.meetup.com/topics/magento/ We exchange and share Magento/Ecommerce/Retail news & knowledge across the city. We attract up to 60 attendants per each event. Most of them are experienced developers from different Magento companies in Hanoi.

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  Himita - 1st Market Place for Handmade in Vietnam

  • Hanoi

  • Project Manager

    • Jan 2013 - Nov 2013
    • Hanoi

    In charge of running a totally new project - Himita.com - The Market Place for Handmade in Vietnam. Actually it did stop after 9 month executing, however, the results we gain is something to mention: - Facebook Fanpage: Get up to 200,000 likes with very high engagement (up till now)- Up to 500 re...

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  TADA

  • www.tadavn.com & www.chiemtinh.vn

  • Founder & Business Manager

    • Jun 2011 - Dec 2012
    • www.tadavn.com & www.chiemtinh.vn

    The first one in Vietnam to launch new service of talking, sharing and consulting the young people with Tarot (a Western playing card) by Carl Jung psychological approach. The main objective of this business is to bring happiness & confidence, especially for women (from 18 – 35). - The first ...

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  MegaMedia Company Limited

  • Hanoi

  • Account Manager

    • Aug 2010 - Jun 2012
    • Hanoi

    The leading company in Radio Consultancy & Production, established in 2002. MegaMedia provides full Radio Services from Strategic Planning for Marketing campaign, Booking advertising spot, Radio Production and Sponsorship, Creative & Copy Writing; Radio Measurement Effectiveness, Radio Ro...

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  Radio Viet

  • Hanoi FM 90Mhz

  • Radio Announcer & Copywriter/Editor

    • Jul 2009 - Aug 2010
    • Hanoi FM 90Mhz

    The leading private company in Radio Production. In 2009, we run a project call “Wake up Hanoi” – a 3 hour breakfast show in the morning which was broadcasted in FM90 MHz of Hanoi Broadcasting & Television. The show was on air in 1st January 2010, which regarded as a milestone in Company Radi...