Experience

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  Femme It Forward

  • Next Gem Femme Mentee

    • Aug 2023 - Present

    Next Gem Femme (NGF) is a @FemmeItForward mentorship program aimed at accelerating career opportunities and trajectories of young women of color. As part of the 2023-2024 Cohort I was mentored by Jeanine McLean. Developed to help improve equity in the workplace, the program blends a wide range of industries by pairing promising talent with female industry titans and entrepreneurs in music, media, entertainment, and technology. Next Gem Femme is a comprehensive program focused on long-term development, with each mentorship beginning with a one-year partnership and the opportunity to build moving forward.Website https://www.femmeitforward.com/nextgemfemme

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  UNEARTHLY Studios

  • Las Vegas, Nevada, United States

  • Founder & CEO

    • Mar 2023 - Present
    • Las Vegas, Nevada, United States

    OUR MISSION IS TO EMPOWER ARTISTS AND CREATIVES TO ACHIEVE THEIR FULL POTENTIAL BY PROVIDING COMPREHENSIVE SERVICES SUCH AS ARTIST MANAGEMENT, MARKETING, AND VISUAL PRODUCTION.

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  SUMBAE

  • San Francisco Bay Area

  • Founder

    • Nov 2020 - Present
    • San Francisco Bay Area

    • Founder of SUMBAE Streetwear, a 90s inspire sustainable + vintage e-commerce fashion brand located in the Bay, Area CA• SUMBAE is black and woman owned and solo operated.

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  Allthatjazzxx

  • San Francisco Bay Area

  • Content Creator & Storyteller

    • Jan 2015 - Present
    • San Francisco Bay Area

    •Curate all digital content for AllThatJazz social platforms including copy, imagery, editing, graphics, etc.•Curate and manage content creation calendars and monthly strategy

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  McKinney

  • Sr. Influencer Marketing Manager - Content and Talent

    • Nov 2021 - Aug 2023

    •Management of identification, negotiation, and talent onboarding process for assigned client roster for all executed influencer marketing campaigns • Development of brand and influencer strategy, content & creative, along with execution and management of influencer campaigns end-to-end, for Fortune 100 and high-growth companies (clients include: Samsung, Microsoft, Circle K, P.F. Changs, GE Sealants, PUMA, and more.) • DEIB company committee lead, responsible for curation of employee engagement activities and events and ongoing educational opportunities.

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  HiRoad

  • San Francisco Bay Area

  • Sr. Social Media Marketing Specialist

    • Jul 2020 - Dec 2020
    • San Francisco Bay Area

    • Research, develop, and execute marketing strategy on primary company social channels• Curate and execute monthly social content calendars based on primary company content pillars and tentpoles• Report and track campaign analytics and achievements, top performing campaigns with senior-level executives and main brand managers.• Analyze social media trends, industry insights, and key takeaways to provide tailored data-driven recommendations for future marketing programs and goals.• Brainstorm and support D&I (Diversity and Inclusion) initiatives both internally and externally

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  Linqia

  • San Francisco Bay Area

  • Brand Success Manager / Influencer Marketing Strategist

    • Jan 2020 - Jul 2020
    • San Francisco Bay Area

    • Build and execute client marketing strategy across digital influencer campaigns on key social networks to achieve program KPI's, goals and metrics, and paid media amplification with brands such as Chime, McDonald's, and Jersey Mike's.• Report campaign analytics and achievements and content with senior-level executives and main brand managers.• Analyze social media trends, industry insights, and key takeaways to provide tailored data-driven recommendations for future marketing programs and goals.

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  AspireIQ (formerly Revfluence)

  • Customer Success Manager / Influencer Marketing Strategist

    • Jan 2018 - Dec 2019

    • Provide weekly and biweekly syncs with clients to provide value for influencer marketing strategy, social media research, and providing assistance for new and current campaigns. (Previous Clients include: Pandora Radio, Hydroflask, Stella & Chewy's, Bob's Red Mill, etc)• Identify trends and patterns in the social media space• Build strategy on how to execute social campaigns with different KPI's• Report campaign analytics and achievements and content with senior-level executives and main users• Perform content audits to highlight which content creators and strategies are performing well and which should be revised.• Monitor KPI’s and track brand performance and develop retention strategies•Work cross-functionally with support and community teams to optimize user experience and resolve issues.• Enhance clients' platform experiences by providing timely platform support and education on best influencer and social marketing practices.• Source comprehensive and well-researched influencer lists for brands based on vertical, reach, audience demographics, and content quality.• Lead Client Retention and secure new business opportunities.

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  Botanic Farm

  • Sacramento, California Area

  • Social Media Manager

    • May 2016 - Jan 2018
    • Sacramento, California Area

    •Content Curator for Korean Beauty Brand •Create content calendars for all key marketing programs, social media copy writing, etc.•Created and managed first in-house Influencer Marketing Program - Responsible for oversight of program, goals, and KPIs, securing creators for all branded campaigns, monthly reporting, and analytics.•Photography/Videography creation and editing •Creative Director for all brand marketing projects and communication.

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  LUSH FRESH HANDMADE COSMETICS North America

  • Sales Floor Team Lead

    • Aug 2013 - May 2015

    • Provide exceptional customer service for all consumers at retail locations and online. • Sales Floor Lead and Shift Supervisor•Social Media Coordinator for retail location • Social Content Creation and content planning for social media pages