Experience

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  Evolution Time Critical

  • Manchester, England, United Kingdom

  • Digital Marketing Executive

    • Feb 2023 - Present
    • Manchester, England, United Kingdom

    Evolution Time Critical is a premium logistics service that faces challenges with brand awareness and lead conversation rates. Working closely with the Managing Director, Graham Little, we have implemented a long-term strategy that is currently set to achieve key SMART objectives by 2025. In 2023 we achieved:• 30% increase in brand awareness and engagement with audiences on social media platforms – our marketing strategy has been centred around providing our clients and target audience with valuable information in exchange for their time to increase brand trust and recognition. • 54.7% increase in website traffic through developing a content strategy that has prioritised SEO-focused blog articles and case studies, as a result, we have seen an increase of 68% in session conversions to contacts, providing leads that have led to increased revenue for the sales team.• 291% increase in traffic conversion with email nurturing campaigns. The first 6 months of 2023 were focused on analysing, validating, and cleaning the CRM database to increase the deliverability of engagement through email tactics. As a result, we have created consistent website traffic peaks when completing campaigns through optimising the content and call-to-action elements.• 18.1% reduction in total marketing costs by optimising the ROI of trade events, website traffic conversion and streamlining outsourced materials. For 2024-2025, this is expected to be optimised by a further 25.3% achieving our SMART objective for 2026.• Developed market opportunity pipelines for our target accounts that give the executive team an overview of the total opportunity size and % of opportunities won. As a result, they can make informed decisions about which areas of focus will be key for growth in turnover.

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  Virtual Super League

  • Manchester Area, United Kingdom

  • Co-Founder

    • Mar 2024 - Present
    • Manchester Area, United Kingdom

    Football. Fútbol. Soccer. The world's game provides millions with complex emotions, from joy and elation to complete devastation. For one of the most accessible sports globally, the providers of these events have created a complex registration process with a lack of user accessibility. We aim to fix that, disrupt the football market on a micro-level, and build a unique community that thrives on bringing football enthusiasts together ethically and morally.How are we going to achieve this?We've created a network of exclusive partnerships within the video game industry to help us increase our user base from launch in October 2025.We have a small tech team with skills in backend and frontend development, along with a mobile app team to develop our product over the next 16 months to ensure we have the complete package for our consumers.What's our goal?To offer low-price competitive packages compared to weekly entry fees of our competitors in smaller football communities in large cities such as Manchester, London, and Leeds.To revolutionize the present registration process by developing a ground-up backend system, enabling consumers to go from overkill bureaucracy to a simple two-step process.To develop partnerships with professional football clubs, video game developers, and local authorities in Europe and North America, bringing more events to the everyday person.Want to find out more? We're currently seeking further investment of £15,000 for equity in our company. Feel free to send me a message and find out how we're going to help people #BecomeIconic ;)

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  Octopus Energy

  • Manchester Area, United Kingdom

  • Smart Meter Specialist

    • Aug 2021 - Jan 2023
    • Manchester Area, United Kingdom

    Organised a small team of smart meter specialists in a designated team to meet company goals across the site, by developing strategic SMART objectives. Managing to reduce the percentage of issues on devices from just over 6,000 by 30%. Analysed diagnostics and applied service requests to provide a high quality of service for customers who were experiencing issues with smart meters. This was done through retrieving data from devices to triage issues and provide technical support and fixes to customers to ensure high levels of satisfaction.Developed training programs for smart metering for the team, to further provide upskilling and knowledge to the team. Resulting in an increase of output by 40% for regular energy specialists able to diagnose issues and develop fixes without needing additional help.Managed complaints with customers, and upskilled colleagues to increase 24 hour closes and complaint closures across the team by a target of 70% per day.

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  Stormfront Retail Ltd

  • Lincoln, England, United Kingdom

  • Sales Specialist

    • Aug 2018 - Apr 2021
    • Lincoln, England, United Kingdom

    Developed and deepened relationships with customers to enhance cross-cultural awareness and business development through communication skills. Planned and evaluated customer behaviour through the A.P.P.L.E model with a view to understanding needs of customers and suggesting suitable products.Delivered remarkable services in presenting hardware/soft product with special reference to iPad Pro, iPhone, and Mac/MacBook that recorded £120,000 revenue during term of office at Stormfront.Surpassed set target of sales by 20%, while optimising 32% sales of AppleCare sales on hardware products.Liaised with two members of store team as well as two management leaders that registered an average profit margin from £30 to over £45.