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Jared Odell is a seasoned designer and entrepreneur with 15 years of experience in product design, concept development, and industrial design. He has led creative teams and managed projects for top brands, and has a strong background in design strategy, graphic design, and product development. He holds a Btech degree in Industrial Design from Cape Peninsula University of Technology.

Experience

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Head Of Design
      • Oct 2016 - Present

      I lead the Creative team in the agency In JHB and CPT. I am member of the senior management team in our agency. I am a hands on designer and manager, responsible for delivering world class creative and direction, across the organisation. My responsibility include, creative direction, art direction, mentorship, creative account management, new business acquisition, performance management and reporting.

    • Senior Product Designer & Trade Marketing Strategy
      • May 2015 - Oct 2016

      I work with top local and international brands, to develop trade marketing strategy and POS solutions to best grow the brand, category and customer base. We do this using an insight led approach which shapes the creative process and focuses design and strategy to develop solutions that not only look great but engage the customer, grow the brand and bottom line. I work on brands such as Cadbury's, Unilever, Coca-Cola, Johnnie Walker, Smirnoff, Heineken, Windhoek, Amstel, Bavaria, Aspen, Tiger, Colgate etc.I have experience with premium retail experience design, all the way through to the emerging Main-Market. I lead projects from initial brief through to concept creation, client presentations and pitches.

    • Product Design & Trade Marketing Strategy
      • Jul 2013 - Apr 2015

      I work with top local and international brands, to develop trade marketing strategy and POS solutions to best grow the brand, category and customer base. We do this using an insight led approach which shapes the creative process and focuses design and strategy to develop solutions that not only look great but engage the customer, grow the brand and bottom line. I work on brands such as Cadbury's, Unilever, Coca-Cola, Johnnie Walker, Smirnoff, Heineken, Windhoek, Amstel, Bavaria, Aspen, Tiger, Colgate etc.I have experience with premium retail experience design, all the way through to the emerging Main-Market.

    • Owner
      • Feb 2011 - Apr 2015

    • industrial designer
      • Jun 2009 - Feb 2011

Education

  • 2004 - 2007
    Cape Peninsula University of Technology
    Btech, Industrial design
  • Cape Peninsula University of Technology

Suggested Services

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Industry Focus. “Advertising Services”

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