Experience

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  binske

  • California, United States

  • Media Specialist

    • Oct 2022 - Present
    • California, United States

    1. Managed extensive archive photography, capturing high-quality images to document the genetic library, ensuring accurate visual records for reference and research purposes.2. Meticulously catalogued the genetic library, organizing and maintaining detailed records of genetic materials, contributing to efficient data retrieval and research processes.3. Impacted the creative process for packaging design, from conceptualization to execution, ensuring innovative, appealing, and compliant packaging for various products.4. Designed a wide range of marketing materials, both print and digital, including brochures, banners, and online content, to effectively communicate the brand message and engage the target audience.5. Ensured consistent branding across all visual designs, maintaining the brand's aesthetic and messaging standards, and reinforcing brand identity in the market.6. Collaborated closely with the marketing team to align design strategies with marketing goals, contributing to successful campaigns and promotions.7. Regularly sought and integrated feedback from team members and stakeholders to refine designs, ensuring alignment with business objectives and customer preferences.8. Managed multiple design projects simultaneously, prioritizing tasks to meet deadlines and deliverables efficiently.

• 

  Oni Seed Co

  • San Luis Obispo County, California, United States

  • Digital Marketing Director

    • Mar 2021 - Oct 2022
    • San Luis Obispo County, California, United States

    1. Digital Content Creation - Developing and executing a content strategy across various digital platforms. - Producing engaging content for social media, blogs, and the company website.2. Search Engine Optimization (SEO) - Implementing SEO strategies to enhance the company's online presence. - Monitoring website traffic and optimizing content for better search engine rankings.3. Packaging Design - Overseeing the design and production of product packaging. - Collaborating with designers to create visually appealing and brand-aligned packaging.4. E-Commerce Setup and Management - Establishing and maintaining the online store. - Managing product listings, descriptions, and pricing.5. Order Fulfillment - Ensuring efficient processing and delivery of online orders. - Working with logistics teams to streamline fulfillment operations.6. Sales Growth and Revenue Generation - Leading the brand's new store to achieve over a million in sales within six months. - Developing marketing strategies and campaigns to drive sales growth.7. Team Leadership and Collaboration - Leading a team of marketing professionals and content creators. - Collaborating with other departments to align marketing efforts with overall business goals.8. Performance Analysis and Reporting - Analyzing digital marketing campaigns for effectiveness and ROI. - Regularly reporting on marketing performance metrics to company leadership.

• 

  California Polytechnic State University-San Luis Obispo

  • United States
  • Higher Education
  • 700 & Above Employee

  • Digital Content Manager

    • Aug 2017 - Dec 2018

    In my role as Director and Editor of a Teaching Series Production at CAL POLY, I was responsible for the production of five mini-documentaries. My tenure was marked by the following key accomplishments:- Successfully produced five mini-documentaries, focusing on educational themes and highlighting teaching methods that foster critical thinking and problem-solving skills.- Oversaw the cinematography, lighting, and sound recording for each documentary, ensuring high production quality and effective storytelling.- Managed the editing process, meticulously revising final episodes to effectively convey the essence of innovative teaching practices.- Collaborated with educators and professionals to create content that resonates with viewers, emphasizing the impact of effective teaching.Skills and Expertise:- Online Content: Developed and managed online content that was both educational and engaging, showcasing modern teaching methodologies.- CAL POLY Teaching Series Interviews: Gained expertise in conducting and editing interviews, capturing insights from educators and thought leaders in the field.This role allowed me to blend my passion for education with my skills in film production, resulting in a series that not only informs but also inspires viewers about the power of progressive teaching methods.

  • Video Production Intern

    • Jul 2017 - Aug 2017

    During my two-month internship in VR Therapy Treatment, I engaged in innovative projects using 360 video technology to develop an interactive weight loss treatment. My contributions included:- Collaborating with a team to create a groundbreaking VR experience aimed at weight loss therapy, utilizing the immersive potential of 360 video.- Assisting in editing the script for our guided narration, ensuring it was engaging and therapeutic for users.- Playing a key role in the design of user interface elements, including menu options, to enhance user experience and interactivity.- Managing audio recording during filming, ensuring high-quality sound to complement the visual experience.Skills and Expertise:- Online Content: Developed skills in creating and managing online content, specifically tailored for VR experiences.- GoPro Omni: Gained hands-on experience with the GoPro Omni camera for capturing high-quality 360 video content, crucial for the immersive VR experience.This internship provided me with invaluable experience in the emerging field of VR therapy, combining technical skills with creative problem-solving to contribute to a pioneering treatment approach.