Experience

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  SRT Sports Management

  • Mumbai, Maharashtra, India

  • Vice President

    • Jan 2023 - Present
    • Mumbai, Maharashtra, India

    SRT Sports Management Private Ltd (SRTSM) is the only organization that represents Sachin Tendulkar, one of the world’s greatest sporting icons. Sachin dreams of a better India by helping children realize their potential, through initiatives and projects in the areas of health, education and sports. Founded by Dr Anjali Tendulkar and Sachin Tendulkar, SRTSM works with Sachin to help realize his vision of a better tomorrow. SRTSM is responsible for all social and commercial initiatives involving Sachin, and engages with like-minded stakeholders and partners to give wings to Sachin’s vision and make society a better place. Sachin’s legacy is priceless, and there is enduring love in the hearts of millions of people across the world. They have been inspired - by him as a professional cricketer who has left his mark of excellence in the sport; and by the values he has displayed as a genuine human being. SRTSM’s mission is to build and sustain positive impact on society through social and brand partnerships, and to continue Sachin Tendulkar’s legacy. We commit to Trust, Transparency & Performance with all our stakeholders. SRTSM delivers this through its organizational values of Integrity, Commitment, Agility & Team-First attitude.Founded in 2018,The Sachin Tendulkar Foundation is a not for profit organisation that aims at bringing together people, institutions and resources passionate about bringing a social change. The foundation will help us give equal opportunity to children and create a better world for our children.For more info on SRTSM and STF please visit: https://sachintendulkar.com

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  Cornerstone Sport and Entertainment Private Limited

  • Mumbai, India

  • Head - Sports Talent & Virat Kohli Foundation (VKF)

    • Sep 2018 - Dec 2022
    • Mumbai, India

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  FC Goa

  • Head - Marketing and Sponsorship

    • Jul 2014 - Mar 2018

    Part of the Marketing and Sponsorship team of FC Goa since the inaugural season of the Indian Super League. Starting off as part of a 2 member team, I progressed to head the department and mange a team of 5 people. My role included raising and managing sponsorships, overseeing the entire marketing campaign including digital, managing ticketing and merchandise, as well as various other roles within the team which ensured I am well versed with all aspects of running a sports franchise. At my time there through various ATL and BTL marketing avenues we created a devoted fan base in Goa. Helping the team raise the highest ticket revenues in the ISL as well as being the most digitally engaged team across the league. Apart from that, some of the brands I have worked with include Kingfisher, Jio, Finolex Pipes, Pernod Ricard, Usha and Hindustan Lever

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  Olympic Gold Quest

  • Head - Marketing and Operations

    • Jun 2009 - Jun 2014

    Helping athletes train for the Olympics as part of the founding management team as head of Marketing and Operations at Olympic Gold Quest (OGQ).(An NGO that supported 4 of the Indian Medalists; Mary Kom, Gagan Narang, Vijay Kumar and Saina Nehwal at London 2012). At OGQ, even though my designation was Head of Marketing and Operations, role as responsibilities encompassed all aspects of work at OGQ as initially we were a two-‐member team which grew to a 8 member team.At OGQ I was in charge of all marketing activities undertaken by OGQ. Apart from that I was also tasked with the job of managing the training requirements of the athletes supported by OGQ. Apart from that I was actively involved in Fund raising for the NGO as well in identifying and selecting athletes to be supported by OGQ. I was also an active participant in all board meetings of OGQ and was part of all key strategy decisions taken. Additionally I was also involved in creating systems and setting up process for the smooth functioning of the organisation.

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  Essel Sports Pvt. Ltd. - Indian Cricket League

  • Marketing and Operations Consultant

    • Sep 2007 - Mar 2009

    Part of Launching team of The Indian Cricket League (ICL). Initially part of the Marketing Team before moving on to become a Venue Head, as well as managing sponsorship deliverables, Kitting and Ground Management for all the 3 tournaments held under the ICL Banner.

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  DSP BlackRock Mutual Fund

  • Marketing Trainee

    • Jul 2006 - Mar 2007

    Training in the Marketing Department at DSP Blackrock Mutual Fund (formerly DSP Merrill Lynch Mutual Fund) where I had the chance of working on the launch of 3 new mutual funds as well as helping in the Website redevelopment.Detailed Work Exp.:- 11 month full-time Training in the Marketing Department of DSP Blackrock Mutual Fund (formerly DSP Merrill Lynch Mutual Fund)- Coordinating Website Redesign- Creating Marketing Material and Strategy for New Fund Offerings (NFO’s) and existing Funds- Worked on launch of Small and Mid Cap Fund, Tax Saver Fund and Liquid Plus Fund- Completed Association of Mutual Funds in India (AMFI) Advisors Module