Experience

• 

  Kohort

  • Royal Oak, Michigan, United States

  • Founder

    • Oct 2018 - Present
    • Royal Oak, Michigan, United States

    Kohort provides strategic marketing communications solutions to help companies overcome today's marketing challenges while maximizing marketing ROI. Imagine having a full-service in-house marketing department at your disposal comprised of seasoned copywriters, graphic designers, web developer...

• 

  roundtable6

  • Managing Director Market6

    • Jul 2022 - Sep 2023

    • Member of the executive leadership team, overseeing strategic planning to drive organic growth of the existing business, cultivate new revenue streams, and bolster client management and relations.• Maintain financial and performance accountabilities across the strategic communications process i...

• 

  University Prep Schools

  • Executive Director Development and Marketing

    • Nov 2019 - Jul 2022

    • Championed innovation through the implementation of a scalable marcom platform and team development increasing brand equity, retention, recruitment, and revenue.• Redesigned the corporate website to improve the user experience, SEO rankings, and digital marketing campaign success.• Developed a ...

• 

  Cornerstone Education Group

  • United States
  • Non-profit Organizations
  • 100 - 200 Employee

  • Director of Marketing, PR and Events

    • Jan 2008 - Nov 2019

    • Displayed exceptional change management and transformational leadership, translating the organizational vision in an actionable strategy and leading through execution to augment the marketing department results.• Created a scalable marcom platform and team of professionals who significantly surpassed the key organizational goals of increasing brand equity, retention, recruitment, and enrollment.• Continually identified opportunities to maximize brand equity including directing the successful development and launch of a brand merchandise e-store.• Re-engineered the Partner Program, a flagship student mentoring program comprised of over 1K volunteers and 500 students, resulting in the creation of an award-winning ad campaign, an increase in volunteers, and a 50% reduction in operating costs.• Developed and managed multiple, large marketing budgets with tact to uphold fiscal stability.

  • Interim Director of Development/Director of Marketing

    • Dec 2015 - Jan 2018

    • Concurrently held both roles and served as a member of the Executive Leadership Team, providing high-impact leadership and oversight of the fundraising and development and marketing and communication teams to achieve key priorities and annual goals.• Managed a high-performing team of eight fundraising and marketing professionals in addition to eight contract employees, providing coaching and ensuring alignment to amplify effectiveness. • Developed and executed an annual integrated marketing strategy which increased brand awareness, employee and volunteer recruitment, and financial support of Cornerstone’s mission.• Directed creative production of award-winning digital, print, and video marketing and communications materials.• Served as Executive Event Director for the “2016 Turning Point Invitational”, featuring golf legend Jack Nicklaus and Ford Motor Company CEO Mark Fields.

• 

  Imperial Marketing

  • Director of Marketing

    • 1998 - 2007

    • Developed a scalable award-winning marcom platform and team of professionals who successfully expanded the company’s product, service offerings, and revenue. • Spearheaded marketing strategies, merchandising programs, and reward and recognition programs for industry leaders including DaimlerChr...