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Janette De Villiers profile image

Janette De Villiers

Founder/ Executive Producer at Groundglass
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Location
City of Cape Town, Western Cape, South Africa, ZA
Skills
  • Commercials
  • Film Production
  • Television
  • Video Production
  • Advertising
  • Show all
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Bio

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I am Janette De Villiers, based in South Africa, with over 23 years of experience in the film and television industry. As the founder and executive producer of Groundglass, I have built a successful production company that collaborates with clients globally, particularly in the USA, UK, and Germany. My expertise spans commercials, film production, video production, and social media marketing. In addition to my work in production, I also own The Electric, a vibrant juice bar and creative venue in Cape Town, where we explore health and functional medicine. I am passionate about innovative storytelling and have a background in various roles, including production management and freelance producing. I completed my education at St Andrews School, which laid the foundation for my creative journey.

Experience

  • Groundglass
    • South Africa
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Founder/ Executive Producer
      • Mar 2000 - Present

      Having worked in production for numerous years, I started Groundglass in 2000 representing local directors. Our roster and client base quickly grew and we now work with clients all over the world- focusing particularly on USA, UK and German marketswww.groundglass.co.za

    • Executive Producer
      • Mar 2001 - Present

  • The Electric
    • Founder / ideas person
      • Jan 2018 - Present

      The Electric is a juice bar, nut milk bar, sandwich shop, sometimes live music and disco venue - and one day medical psychedelic dispensary. It's an extension of our Groundglass culture and personality and a space where we feel we can honestly and authentically express our creativity without the confines of advertising and media. We still love making films, but we also realise that we are more than this and that being film producers means we are capable of making almost anything happen, and we aim to use that skillset to our utmost, and hopefully to the benefit of humanity and the planet in the long run....so for now, drink more juice and eat less meat ♥️

  • The Electric Coffee Shop & Juice Bar
    • District Six Cape Town South Africa
    • Owner Founder
      • Jan 2018 - Present
      • District Six Cape Town South Africa

      THE ELECTRIC is a juice bar, cafe and "coffee shop" in District Six in Cape Town. opened in 2018. Focused on health and functional medicine, THE ELECTRIC offers a wide range of food, juice and health products and is also a very popular venue for live events, music, theatre, film and games nights.Passionate about cannabusiness and the opportunities in South Africa around hemp and the multitude of uses for the product, not to mention the sustainable aspect to the cannabis industry

  • inc.
    • Founder & EP
      • 2014 - Present

      Inc. produces transmedia content that is engaging, informative and relevant. It is a collective of talented and eager creative individuals . We put together freelance teams suited to each brief both from agency and client directly and work from the viewpoint of a creative collaboration.Based on our infinite experience with directors and service and our streamlined infrastructure. aswell as on-site production and postproduction facilities, research and location libraries, preferential supplier deals, public liability insurance - we make it happen from strategy to script, storyboard to shoot - no matter what the nature of the job or budget

  • Axis Films
    • Johannesburg / Cape Town
    • Junior Partner / Producer
      • 1995 - 1999
      • Johannesburg / Cape Town

  • Freelance
    • Johannesburg Area, South Africa
    • PM/Producer
      • 1990 - 1995
      • Johannesburg Area, South Africa

  • David Feldman Productions
    • Johannesburg Area, South Africa
    • Production Manager
      • 1990 - 1992
      • Johannesburg Area, South Africa

Education

  • St Andrews School

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Industry Focus. “Movies, Videos, and Sound”

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